UnitedHealth Group: ad spend in the U.S. 2012-2017

Figures for period prior to 2017 come from previous reporting.
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are source's estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.