The leading advertiser on Facebook in the United Kingdom (UK), in terms of number of impressions during the last quarter of 2019, was Spotify. With one and a half billion impressions, the music streaming service outdid giffgaff and retail giant Tesco Plc.
UK leads social media advertising market
As of 2020, the UK is market leader when it comes to social media advertising in Europe. It is estimated to bring in a revenue of nearly six billion U.S. dollars by the end of the year, over three times that of Germany in second place. Facebook is the biggest player when it comes to social media advertising in the UK, with an estimated 80 percent market share. This is followed by Twitter, LinkedIn and Snapchat, at 5 percent market share each.
Mobile advertising and its audience
Where will most of the revenue made through social media come from? Forecasts show that mobile advertising will continue to account for the majority of revenue generated within the UK, compared to desktop. By 2024, this is expected to reach 5.6 billion U.S. dollars while desktop will account for nearly 2.3 billion. As of January 2020, millennials aged between 25 to 34 years made up social media advertising’s largest audience. This was followed by those aged 35 to 44.
Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions
(in millions)
* Impressions = number of times a particular creative is loaded on a page as estimated by Pathmatics.
The source adds the following information on methodology: "We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."
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Pathmatics. (February 5, 2020). Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions (in millions) [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1094015/top-facebook-advertisers-in-the-uk/
Pathmatics. "Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions (in millions)." Chart. February 5, 2020. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1094015/top-facebook-advertisers-in-the-uk/
Pathmatics. (2020). Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions (in millions). Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1094015/top-facebook-advertisers-in-the-uk/
Pathmatics. "Top Advertisers on Facebook in The United Kingdom (Uk) in Q4 2019, by Number of Impressions (in Millions)." Statista, Statista Inc., 5 Feb 2020, https://www.statista.com/statistics/1094015/top-facebook-advertisers-in-the-uk/
Pathmatics, Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions (in millions) Statista, https://www.statista.com/statistics/1094015/top-facebook-advertisers-in-the-uk/ (last visited January 21, 2022)
