Top Facebook advertisers in the UK in 2019, in terms of impressions

The leading advertiser on Facebook in the United Kingdom (UK), in terms of number of impressions during the last quarter of 2019, was Spotify. With one and a half billion impressions, the music streaming service outdid giffgaff and retail giant Tesco Plc.  

UK leads social media advertising market

As of 2020, the UK is market leader when it comes to social media advertising in Europe. It is estimated to bring in a revenue of nearly six billion U.S. dollars by the end of the year, over three times that of Germany in second place. Facebook is the biggest player when it comes to social media advertising in the UK, with an estimated 80 percent market share. This is followed by Twitter, LinkedIn and Snapchat, at 5 percent market share each.

Mobile advertising and its audience

Where will most of the revenue made through social media come from? Forecasts show that mobile advertising will continue to account for the majority of revenue generated within the UK, compared to desktop. By 2024, this is expected to reach 5.6 billion U.S. dollars while desktop will account for nearly 2.3 billion. As of January 2020, millennials aged between 25 to 34 years made up social media advertising’s largest audience. This was followed by those aged 35 to 44. 

Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

In cooperation with
Release date

February 2020


United Kingdom

Survey time period

Q4 2019

Supplementary notes

* Impressions = number of times a particular creative is loaded on a page as estimated by Pathmatics.

The source adds the following information on methodology: "We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Facebook in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.