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Top Facebook advertisers in the UK in 2019, in terms of impressions

Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions

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Source

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In cooperation with
Pathmatics
Release date

February 2020

Region

United Kingdom

Survey time period

Q4 2019

Supplementary notes

* Impressions = number of times a particular creative is loaded on a page as estimated by Pathmatics.

The source adds the following information on methodology: "We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

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Statistics on "Social media advertising in the United Kingdom (DMO)"

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