Top Facebook advertisers in the UK in 2019, in terms of impressions

The leading advertiser on Facebook in the United Kingdom (UK), in terms of number of impressions during the last quarter of 2019, was Spotify. With one and a half billion impressions, the music streaming service outdid giffgaff and retail giant Tesco Plc.

Top advertisers on Facebook in the United Kingdom (UK) in Q4 2019, by number of impressions

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Source

In cooperation with
Pathmatics
Release date

February 2020

Region

United Kingdom

Survey time period

Q4 2019

Supplementary notes

* Impressions = number of times a particular creative is loaded on a page as estimated by Pathmatics.

The source adds the following information on methodology: "We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports."

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Statistics on "Online advertising metrics"

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