Heineken spent 404 million U.S. dollars on advertising in the United States in 2019. That year the advertising investments of the Dutch brewing company in U.S media were roughly 10 million lower than in the year prior.
Heineken advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/308557/heineken-advertising-spending-usa/
Advertising Age. "Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/308557/heineken-advertising-spending-usa/
Advertising Age. (2020). Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/308557/heineken-advertising-spending-usa/
Advertising Age. "Heineken Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/308557/heineken-advertising-spending-usa/
Advertising Age, Heineken advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308557/heineken-advertising-spending-usa/ (last visited May 29, 2022)
