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Heineken: ad spend in the U.S. 2012-2017
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Heineken: ad spend in the U.S. 2012-2017
Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The timeline shows advertising spending of the Heineken in the United States from 2012 to 2017. The Dutch brewing company invested 476 million U.S. dollars in advertising in the United States in 2017.
Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
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by A. Guttmann,
last edited
Jul 30, 2019
The timeline shows advertising spending of the Heineken in the United States from 2012 to 2017. The Dutch brewing company invested 476 million U.S. dollars in advertising in the United States in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2012 to 2017
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2012 to 2017
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Most valued beer brands worldwide 2019
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Beer brands: Heineken
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Statistics on "Beer brands: Heineken"
- Overview
The most important statistics
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)Most valued beer brands worldwide 2019
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)Sales of the leading beer companies worldwide 2018
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)Global beverage market: leading companies 2018, based on sales
- Global market share of the leading beer companies in 2016, based on volume salesGlobal market share of the leading beer companies 2016, based on volume sales
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2018
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Key figures
The most important statistics
- Net cash flow of Heineken from 2012 to 2018 (in million euros)Heineken's net cash flow 2012-2018
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)EBITDA (beia) of Heineken worldwide 2010-2018
- Equity ratio of Heineken worldwide from 2005 to 2015Heineken's equity ratio worldwide 2005-2015
- Heineken revenue worldwide in 2018, by region (in million euros)Revenue of Heineken worldwide by region 2018
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)Beer volume sales of Heineken worldwide 2015, by region
- Number of Heineken employees worldwide in 2014 and 2018, by regionWorkforce of Heineken by region 2014-2018
- Beer brands sales
The most important statistics
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)Leading beer brands in the U.S. based on off-premise sales 2015
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)U.S. beer market: leading imported beer brands 2018, based on sales
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*Dollar sales of the leading beer companies in U.S. supermarkets 2016
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*Dollar sales share of the leading beer companies in U.S. supermarkets 2016
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*U.S. beer sales of Modelo Especial and Heineken 2015
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*U.S. beer sales growth of Modelo Especial, Corona and Heineken 2015
- Advertising expenditures
The most important statistics
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)Ad spend of selected beer manufacturers in the U.S. 2017
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Heineken: ad spend in the U.S. 2012-2017
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)Heineken USA: Strongbow & Newcastle ad spend 2014-2015
- Consumer behavior
The most important statistics
- Which of the following beer brands do you know (at least by name)?Brand awareness for beer brands among consumers in the U.S. 2017
- Which of the following beer brands do you usually drink personally?Favorite beer brands of U.S. beer drinkers 2017
- Best perceived beer brands among consumers in the United States in 2018, by Buzz ScoreBest perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by regionLight beer brand preference in the U.S. from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic backgroundLight beer brand preferences in the U.S. in 2016, by ethnicity
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Statistics on "Beer brands: Heineken"
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)
- Global market share of the leading beer companies in 2016, based on volume sales
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
- Market share of the leading imported beer brands in the United States in 2017
- Net cash flow of Heineken from 2012 to 2018 (in million euros)
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)
- Equity ratio of Heineken worldwide from 2005 to 2015
- Heineken revenue worldwide in 2018, by region (in million euros)
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)
- Number of Heineken employees worldwide in 2014 and 2018, by region
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)
- Which of the following beer brands do you know (at least by name)?
- Which of the following beer brands do you usually drink personally?
- Best perceived beer brands among consumers in the United States in 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic background
- Suntory Holdings (Beam Suntory) advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- SABMiller (MillerCoors)'s advertising spending in the United States from 2009 to 2015 (in million U.S. dollars)
- Novo Nordisk advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- Amgen advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Hewlett-Packard Company advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- North Face advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)
- Share of online advertising market in China from 2008 to 2012, by charging model
- Olive Garden's advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Southwest Airlines Company advertising spending in the United States from 2012 to 2015 (in million U.S. dollars)
- Hilton Worldwide Holdings advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Netflix advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Mondelez International advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Companies with the highest increase or decrease in their newspaper advertising expenditure in Germany from January to August 2014 (in million euros)
- Door drop advertising expenditure of charities in the United Kingdom (UK) from 2009 to 2016 (in 1,000 GBP)
- Change in advertising spending of leading 100 business-to-business advertisers in the United States in 2013 and 2014
- Advertising spending in the communications services industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Retail advertising spending in the United States from November 21 to December 11, 2016, by category (in million U.S. dollars)
- Advertising spending in the industrial machinery and equipment wholesale industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Magazine advertising expenditure growth in Canada from 2008 to 2015
- Equity capital of Bavaria N.V. from 2012 to 2018 (in million euros)
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