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Adidas Group: ad spend in the U.S. 2012-2018

Adidas Group advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

by A. Guttmann, last edited Sep 26, 2019
Adidas Group: ad spend in the U.S. 2012-2018 Adidas Group invested 681 million U.S. dollars in 2018 in promoting its products, representing an increase of almost 23 million compared to the previous year. The company has seen a steady growth in its advertising spending over five years between 2013 to 2017.
Adidas Group’s sales and revenue

The global sports and apparel industry is highly fragmented, with many brands competing. Even well-established brands have to work hard to maintain their share of the market, since it is highly competitive. Key players in the industry include Nike, Adidas and Puma.
In 2018, Adidas Group operated 1, 342 concept stores worldwide. The sporting goods company headquartered in Herzogenaurach, Germany, manufactures clothing as well as other products ranging from bags, shirts, watches and eyewear. In 2018, footwear made up more than half of net sales for Adidas Group, racing ahead of apparel and hardware. Although it is still behind Nike in the global market, Adidas’ footwear segment is growing steadily, with production oscillating around 400 million pairs in in recent years. The company’s footwear revenue stood at close to 13 billion U.S. dollars in 2018, a bump of over two billion dollars from previous year. In general, Western Europe continues to be the market in which Adidas generates the largest share of its revenues.
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Adidas Group advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

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