Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Adidas Group: ad spend in the U.S. 2012-2017

Adidas Group advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)

Adidas Group: ad spend in the U.S. 2012-2017 The timeline shows advertising spending of the Adidas Group in the United States from 2012 to 2017. The sporting goods manufacturer invested 438 million U.S. dollars in advertising in the United States in 2017. In 2016, Adidas generated 21.22 billion euros in sales revenue worldwide. The brand adidas accounted for 18.99 billion euros whereas Reebok accounted for 1.84 billion euros.
Show more

Adidas Group advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)

Spending in millions U.S. dollars
--
--
--
--
--
--
Spending in millions U.S. dollars
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

The timeline shows advertising spending of the Adidas Group in the United States from 2012 to 2017. The sporting goods manufacturer invested 438 million U.S. dollars in advertising in the United States in 2017. In 2016, Adidas generated 21.22 billion euros in sales revenue worldwide. The brand adidas accounted for 18.99 billion euros whereas Reebok accounted for 1.84 billion euros.
Show more
Release date
June 2018
Region
United States
Survey time period
2012 to 2017
Supplementary notes
Figure for 2012 comes from an earlier AdAge publication.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Sports brands
Sports brands

All Information
in one Presentation

Sports brands

Everything On "Sports brands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Adidas"
  • Overview
  • Footwear & Apparel
  • Key Figures of adidas
The most important statistics
  • Consumer Behavior
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.