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Volkswagen: advertising spending worldwide 2015-2017
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Volkswagen: advertising spending worldwide 2015-2017
Volkswagen's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
by A. Guttmann,
last edited
Jul 31, 2019
On a global scale, Volkswagen spent 5.5 billion U.S dollars on advertising in 2017, marking a significant decrease in spending from the previous year. In 2016, the German vehicle manufacturer spent a little under 750 million U.S dollars on advertising in the United States.
Volkswagen – emissions scandal
Volkswagen enjoyed a fairly steady reputation among consumers for years, until 2015. That year was the year of the so called ‘dieselgate’, where Volkswagen manipulated their diesel engine emissions results so that they were in compliance with regulations, when in fact they were far worse than presented. The poor management decision cost the company the trust of existing and potential customers, which was evident by the drop in Volkwagen’s reputation score.
Volkswagen – rebuilding the reputation
After numerous apology ads, years of contrition and billions of dollars paid in compensation and penalties, Volkswagen is now entering a new chapter. The car maker just started a new ad campaign, Rebirth, which in its core admits past mistakes but promises a better future. Volkswagen has been working on an electric car (in response to the scandal and as part of a settlement with the U.S. government) which now marks the beginning of the company’s battery-powered vehicle fleet2. Volkswagen is currently regaining the lost market share in the U.S. mostly owing to SUV sales in the country and catching up with competitors in terms of electric car production.
Volkswagen's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Jul 31, 2019
On a global scale, Volkswagen spent 5.5 billion U.S dollars on advertising in 2017, marking a significant decrease in spending from the previous year. In 2016, the German vehicle manufacturer spent a little under 750 million U.S dollars on advertising in the United States.
Volkswagen – emissions scandal
Volkswagen enjoyed a fairly steady reputation among consumers for years, until 2015. That year was the year of the so called ‘dieselgate’, where Volkswagen manipulated their diesel engine emissions results so that they were in compliance with regulations, when in fact they were far worse than presented. The poor management decision cost the company the trust of existing and potential customers, which was evident by the drop in Volkwagen’s reputation score.
Volkswagen – rebuilding the reputation
After numerous apology ads, years of contrition and billions of dollars paid in compensation and penalties, Volkswagen is now entering a new chapter. The car maker just started a new ad campaign, Rebirth, which in its core admits past mistakes but promises a better future. Volkswagen has been working on an electric car (in response to the scandal and as part of a settlement with the U.S. government) which now marks the beginning of the company’s battery-powered vehicle fleet2. Volkswagen is currently regaining the lost market share in the U.S. mostly owing to SUV sales in the country and catching up with competitors in terms of electric car production.
- Show sources information
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- 2015 to 2017
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Worldwide
- Survey time period
- 2015 to 2017
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Statistics on "Advertising market in the U.S."
- Overview
The most important statistics
- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2018 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2018
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2018 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2018
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the United States in 2018 (in billion U.S. dollars)Largest advertisers in the U.S. 2018
- Measured media advertising spending in the United States from 2014 to 2018, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2018, by category
- TV
The most important statistics
- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the United States from 2008/09 to 2019/20 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2020
- Average ad time per hour of primetime national TV on broadcast networks in the United States in 1st quarter 2019 (in minutes. seconds) Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable network groups in the United States in 1st quarter 2019 (in minutes. seconds)Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Radio
The most important statistics
- Radio advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)Radio ad spend in the U.S. 2019-2023
- Leading radio advertisers in the United States in 2018, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2018
- Leading radio advertisers on music-based stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading radio advertisers on spoken word stations in the United States in 2017, by advertising spending (in million U.S. dollars)Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2018
- Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Newspapers
The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2018, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2018, by source
- National newspaper advertising spending in the United States from 2010 to 2021 (in million U.S. dollars)National newspaper ad spend in the U.S. 2010-2021
- Advertising space revenue of U.S. newspapers from 2013 to 2018 (in billion U.S. dollars)Advertising revenue of U.S. newspapers 2013-2018
- Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2018
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Magazines
The most important statistics
- Estimated advertising revenue of periodical publishers in the United States from 2010 to 2016 (in billion U.S. dollars)U.S. periodicals advertising revenue 2010-2016
- Magazine advertising spending in the United States from 2013 to 2018, by platform (in billion U.S. dollars)Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the United States between July 2017 to June 2018, by positionMagazine advertising effectiveness in the U.S. in 2018, by position
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Out-of-home
The most important statistics
- Estimated aggregate revenue of U.S. outdoor advertising companies from 2000 to 2018 (in billion U.S. dollars)Estimated revenue of U.S. outdoor advertising companies 2000-2018
- Estimated expenses of U.S. outdoor advertising companies from 2007 to 2018 (in billion U.S. dollars)Expenses of U.S. outdoor advertising companies 2007-2018
- Outdoor advertising revenue in the United States from 2009 to 2018 (in billion U.S. dollars)Annual outdoor advertising revenue in the U.S. 2009-2018
- Digital out-of-home advertising spending in the United States in 2019 and 2023 (in billion U.S. dollars)DOOH ad spend in the U.S. 2019-2023
- Leading out-of-home (OOH) advertisers in the United States in 2017, by ad spend (in 1,000 U.S. dollars)Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the United States in 2nd quarter 2019, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. Q2 2019
- Number of digital billboards in the United States from 2016 to 2019Number of digital billboards in the U.S. 2016-2019
- Share of consumers who found poster advertising to be helpful in the United States as of May 2017U.S. consumers who find poster advertising helpful 2017
- Cinema
The most important statistics
- Estimated revenue of U.S. movie theaters from 2010 to 2018, by source (in million U.S. dollars)Revenue sources of U.S. movie theaters 2010-2018
- Cinema advertising revenue in the United States from 2010 to 2021 (in million U.S. dollars)Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the United States in from 2013 to 2018, by target audienceDistribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in cinemas in the United States from 2013 to 2018Number of new brands advertised in U.S. cinemas 2013-2018
- Share of consumers who found cinema advertising to be helpful in the United States as of May 2017U.S. consumers who find cinema advertising helpful 2017
- Share of consumers who felt annoyed by cinema advertising in the United States as of May 2017U.S. consumers who find cinema advertising annoying 2017
- Digital
The most important statistics
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
- Change in digital advertising spending in the United States from 2016 to 2021Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the United States from 2011 to 2019, by channel (in billion U.S. dollars)Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the United States in 2019 and 2020, by formatGrowth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of digital advertising spending in the United States as of July 2019, by industryDistribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the United States from 2nd quarter 2014 to 4th quarter 2018Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the United States from 1st quarter 2017 to 4th quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Leading internet display advertisers in the United States in 2018, by ad spend (in million U.S. dollars)Largest internet display advertisers in the U.S. 2018
- Advertising response
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of adults who pay attention to commercials in the United States as of April 2019Share of U.S. adults paying attention to commercials in 2019
- Leading channels preferred by consumers to communicate with brands in the United States as of June 2018Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Perception of targeted advertising according to adults in the United States as of May 2019Adult views on targeted advertising in the U.S. 2019
- Share of adult consumers who are more likely to engage with ads that are tailored to them in the United States as of December 2018Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
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Statistics
- Volkswagen: ad spend in the U.S. 2012-2013
- Volkswagen (brand): ad spend in the U.S. 2012-2014
- Audi: ad spend in the U.S. 2012-2014
- Volkswagen: ad spend on brands in the U.S. 2012-2014
- Audi Volkswagen Korea ad spend by medium 2018
- Charity internet/digital advertising expenditure in the UK 2007-2016
- Charity outdoor advertising expenditure in the UK 2007-2016
- TV ad spend during NBA regular season 2014-2016
- Charity radio advertising expenditure in the UK 2007-2016
- Deutsche Telekom (T-Mobile): advertising spending worldwide 2011-2014
- Charity door drop advertising expenditure in the UK 2009-2016
- Honda Motor: advertising expenditure worldwide in 2011 and 2012
- Johnson & Johnson: advertising spending worldwide 2011-2014
- Charity press advertising expenditure in the UK 2007-2016
- Change in advertising spending in the U.S. 2016, by medium
- Charity TV advertising expenditure in the UK 2007-2016
- Ford Motor: advertising spending worldwide 2015-2017
- Charity direct mail advertising expenditure in the UK 2007-2016
- Fiat: advertising spending worldwide 2015-2017
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by brands
Statistics on "Advertising market in the U.S. - Overview"
- Revenue of the U.S. advertising industry 2004-2018
- Expenses in U.S. advertising, PR and related services 2007-2018
- Advertising spending in the U.S. 2015-2022
- Advertising spending in the U.S. 2018-2022, by media
- Advertising revenue growth in the U.S. 2017, by medium
- Media ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the U.S. 2018
- U.S. measured media ad spend 2014-2018, by category
- Local ad revenue in the U.S. 2019-2020
- Local ad revenue in the U.S. 2019, by medium
- Ad spend in the U.S. 2010-2019, by state
- Ad spend ROI in the U.S. 2018, by medium
Statistics on "Advertising market in the U.S. - TV"
- TV advertising revenue in the U.S. 2018-2023
- Local TV ad revenue in the U.S. 2010-2019
- Most advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the U.S. 2008-2020
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
Statistics on "Advertising market in the U.S. - Radio"
- Radio ad spend in the U.S. 2019-2023
- Largest radio advertisers in the U.S. 2018
- Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Leading radio advertising industries in the U.S. 2018
- Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find radio advertising annoying 2017
Statistics on "Advertising market in the U.S. - Newspapers"
- U.S. newspaper publishers revenue 2010-2018, by source
- National newspaper ad spend in the U.S. 2010-2021
- Advertising revenue of U.S. newspapers 2013-2018
- Largest newspaper advertisers in the U.S. 2018
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print newspaper advertising annoying 2017
Statistics on "Advertising market in the U.S. - Magazines"
- U.S. periodicals advertising revenue 2010-2016
- Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the U.S. in 2018, by position
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
Statistics on "Advertising market in the U.S. - Out-of-home"
- Estimated revenue of U.S. outdoor advertising companies 2000-2018
- Expenses of U.S. outdoor advertising companies 2007-2018
- Annual outdoor advertising revenue in the U.S. 2009-2018
- DOOH ad spend in the U.S. 2019-2023
- Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the U.S. Q2 2019
- Number of digital billboards in the U.S. 2016-2019
- U.S. consumers who find poster advertising helpful 2017
- U.S. consumers who find poster advertising annoying 2017
Statistics on "Advertising market in the U.S. - Cinema"
- Revenue sources of U.S. movie theaters 2010-2018
- Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in U.S. cinemas 2013-2018
- U.S. consumers who find cinema advertising helpful 2017
- U.S. consumers who find cinema advertising annoying 2017
Statistics on "Advertising market in the U.S. - Digital"
- Digital advertising spending in the U.S. 2018-2023
- Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
- Largest internet display advertisers in the U.S. 2018
- Ad blocking penetration in the U.S. 2014-2018, by device
Statistics on "Advertising market in the U.S. - Advertising response"
- Consumer attitudes towards selected advertising types in the U.S. 2017
- Share of U.S. adults paying attention to commercials in 2019
- Consumer preferred channels to communicate with brands in the U.S. 2018
- Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Adult views on targeted advertising in the U.S. 2019
- Consumer more likely to engage with tailored ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the U.S. 2018
- Leading ad avoidance measures used by U.S. adults in 2017
- Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Attitudes towards product placement in shows & movies in the U.S. 2018
- Podcast listeners' ad receptivity in the U.S. 2018
Further related statistics
- Volkswagen: ad spend in the U.S. 2012-2013
- Volkswagen (brand): ad spend in the U.S. 2012-2014
- Audi: ad spend in the U.S. 2012-2014
- Volkswagen: ad spend on brands in the U.S. 2012-2014
- Audi Volkswagen Korea ad spend by medium 2018
- Charity internet/digital advertising expenditure in the UK 2007-2016
- Charity outdoor advertising expenditure in the UK 2007-2016
- TV ad spend during NBA regular season 2014-2016
- Charity radio advertising expenditure in the UK 2007-2016
- Deutsche Telekom (T-Mobile): advertising spending worldwide 2011-2014
- Charity door drop advertising expenditure in the UK 2009-2016
- Honda Motor: advertising expenditure worldwide in 2011 and 2012
- Johnson & Johnson: advertising spending worldwide 2011-2014
- Charity press advertising expenditure in the UK 2007-2016
- Change in advertising spending in the U.S. 2016, by medium
- Charity TV advertising expenditure in the UK 2007-2016
- Ford Motor: advertising spending worldwide 2015-2017
- Charity direct mail advertising expenditure in the UK 2007-2016
- Fiat: advertising spending worldwide 2015-2017
- Highest spending TV advertisers in the United Kingdom (UK) 2013, by brands
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