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Expected retail environments for back-to-school shopping by U.S. consumers 2020

This statistic shows the results of an online survey conducted in the United States May 29 to June 5, 2020, in which 1,200 parents of school-aged children were asked which types of retail environments they had planned to visit for their back-to-school shopping. During the survey, 81 percent of the respondents said that they planned to visit mass merchants.

Which type of retailer(s) do you plan to visit for your back-to-school shopping?

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Release date



United States

Survey time period

May 29 to June 5, 2020

Number of respondents

1,200 respondents

Age group

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey has a margin of error of +/- 3 percentage points.
The source does not provide any information regarding the exact age of respondents.

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Statistics on "Back-to-school market"

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