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Average back-to-school spending per household in the U.S. 2020

The average planned back-to-school spending per household in the United States has gradually increased year-on-year to reach 789.49 U.S. dollars in 2020. This is an increase of over 300 dollars since the beginning of the survey period in 2004. According to another survey, in 2019, three quarters of respondents did back-to-school shopping in August in the United States.

Spending breakdown

In 2020, teens’ spending of their own money on back-to-school supplies averaged out at 45.35 U.S. dollars, whilst pre-teen spending averaged out at 22.58 dollars. Electronics or computer-related equipment was the biggest spending category for back-to-school shoppers in 2020. Average household spending was expected to reach around 274 U.S. dollars. Online retailers were the leading location for back-to-school shoppers to purchase such items – some 55 percent of respondents planned to undertake their shopping there. Department and discount stores ranked in second and third places.

Average planned back-to-school spending per household in the United States from 2004 to 2020

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Sources

Release date

July 2020

Region

United States

Survey time period

July 1 to 8, 2020*

Number of respondents

7,481 respondents

Method of interview

Online survey

Supplementary notes

* Date and study characteristics apply to the 2020 survey. Data for previous years have been conducted among equally large samples.

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Statistics on "Back-to-school market"

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