Try our corporate solution for free!
(212) 419-8286

Average back-to-school spending per household in the U.S. 2020

The average planned back-to-school spending per household in the United States has gradually increased year-on-year to reach 789.49 U.S. dollars in 2020. This is an increase of over 300 dollars since the beginning of the survey period in 2004. According to another survey, in 2019, three quarters of respondents did back-to-school shopping in August in the United States.

Spending breakdown

In 2020, teens’ spending of their own money on back-to-school supplies averaged out at 45.35 U.S. dollars, whilst pre-teen spending averaged out at 22.58 dollars. Electronics or computer-related equipment was the biggest spending category for back-to-school shoppers in 2020. Average household spending was expected to reach around 274 U.S. dollars. Online retailers were the leading location for back-to-school shoppers to purchase such items – some 55 percent of respondents planned to undertake their shopping there. Department and discount stores ranked in second and third places.

Average planned back-to-school spending per household in the United States from 2004 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020


United States

Survey time period

July 1 to 8, 2020*

Number of respondents

7,481 respondents

Method of interview

Online survey

Supplementary notes

* Date and study characteristics apply to the 2020 survey. Data for previous years have been conducted among equally large samples.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Back-to-school market"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.