The statistic depicts the results of an online survey conducted by Deloitte from May 31 to June 6, 2019. U.S. parents who had at least one child attending school in grades K-12 this fall were asked if they plan to use social media sites when shopping for back-to-school supplies. In 2019, about 19 percent of parents planned to use a social media site to assist in their back-to-school shopping.
Do you plan to use social media sites to assist in your back-to-school shopping?
Parents who had at least one child attending school in grades K - 12 this fall
Method of interview
Online survey
Supplementary notes
* date and study characteristics apply to the 2019 survey. Previous years were conducted among equally large samples.
The source does not provide any information regarding the exact age of respondents.
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Deloitte. (July 10, 2019). Do you plan to use social media sites to assist in your back-to-school shopping? [Graph]. In Statista. Retrieved April 07, 2020, from https://www.statista.com/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Do you plan to use social media sites to assist in your back-to-school shopping?." Chart. July 10, 2019. Statista. Accessed April 07, 2020. https://www.statista.com/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. (2019). Do you plan to use social media sites to assist in your back-to-school shopping?. Statista. Statista Inc.. Accessed: April 07, 2020. https://www.statista.com/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte. "Do You Plan to Use Social Media Sites to Assist in Your Back-to-school Shopping?." Statista, Statista Inc., 10 Jul 2019, https://www.statista.com/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/
Deloitte, Do you plan to use social media sites to assist in your back-to-school shopping? Statista, https://www.statista.com/statistics/448803/usage-of-social-media-sites-to-assist-us-back-to-school-shopping/ (last visited April 07, 2020)
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