Usage of social media sites to assist U.S. back-to-school shopping 2011-2023

Do you plan to use social media sites to assist in your back-to-school shopping?

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Release date



United States

Survey time period

May 26 to June 1, 2023

Number of respondents

1,212 respondents

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

Date and study characteristics apply to the 2023 survey. Previous years were conducted among similarly large samples.

* The source states that this question was asked to parents who use digital devices to aid their back-to-school shopping.

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