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Key figures of Sina Weibo microblog leading user activities in China 2018

In 2018, an average of 130 million words was published on the microblogging platform Sina Weibo in China every day. The overall user engagement of Sina Weibo showed a positive growth compared to the previous year, especially answering the questions on the platform.

Key figures of the microblog user activities on Sina Weibo in China in 2018

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Release date

March 2019



Survey time period


Supplementary notes

The title of this report has been translated from Chinese.

The Chinese microblogging service Sina Weibo combines social network elements with microblogging functions and may well be regarded as a mix between Facebook and Twitter.

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Statistics on "Social networks in China"

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