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Are you willing to pay more for products and services provided by companies that are committed to positive social and environmental impact?

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Global willingness to pay more for socially responsible products 2014, by region This statistic presents the results of an online survey conducted by Nielsen from February 17 to March 7, 2014. Internet users worldwide were polled if they are willing to pay more for products and services provided by socially responsible companies. Some 63 percent of Latin American respondents said they were willing to pay more for such products and services.
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Description Source More information
This statistic presents the results of an online survey conducted by Nielsen from February 17 to March 7, 2014. Internet users worldwide were polled if they are willing to pay more for products and services provided by socially responsible companies. Some 63 percent of Latin American respondents said they were willing to pay more for such products and services.
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Release date
June 2014
Region
Worldwide
Survey time period
February 17 to March 7, 2014
Number of respondents
more than 30,000*
Method of interview
Online survey
Supplementary notes
* Note: The findings in this survey are based on respondents with online access in 60 countries. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed bahvior rather than actual metered data.
The survey has a margin of error of +/- 0.6 percentage points.
The survey does not give any information regarding the age group of respondents.

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