Reliance on trusted brands when using the internet by demographic

This statistic displays the results of a survey of internet users in the United Kingdom (UK) in 2012, regarding their agreement with the statement, "I typically go to the same trusted brands when using the internet." Three percent of male respondents reported they strongly disagreed with the statement. Individuals aged 25 to 34 were least likely to report disagreement.

To what extent do you agree with the statement: "I typically go to the same trusted brands when using the internet"?*

Characteristic	Strongly agree	Somewhat agree	Neither agree nor disagree	Somewhat disagree	Strongly disagree
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Release date

November 2012

More information

Region

United Kingdom

Survey time period

August 2012

Number of respondents

1,064**

Age group

16 years and older

Special properties

nationally representative; internet users

Supplementary notes

* The source did not provide information regarding the exact survey question.
** n (16-24) = 201; n (25-34) = 201; n (35-44) = 215; n (45-54) = 167; n (55-64) = 127; n (65+) = 154; n (male) = 522; n (female) = 543.

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