- E-Commerce›
- Key Figures of E-Commerce›
Online purchasing penetration in Great Britain 2008-2019
Online purchasing penetration in Great Britain 2008-2019
Share of individuals who made purchases online in Great Britain from 2008 to 2019
by Tugba Sabanoglu,
last edited
Oct 8, 2019
This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2019. In 2019, 82 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.Share of individuals who made purchases online in Great Britain from 2008 to 2019
Loading statistic...
| Share of respondents | |
|---|---|
| 2019 | 82% |
| 2018 | 78% |
| 2017 | 77% |
| 2016 | 77% |
| 2015 | 76% |
| 2014 | 74% |
| 2013 | 72% |
| 2012 | 67% |
| 2011 | 66% |
| 2010 | 62% |
| 2009 | 61% |
| 2008 | 53% |
| Share of respondents | |
|---|---|
| 2019 | 82% |
| 2018 | 78% |
| 2017 | 77% |
| 2016 | 77% |
| 2015 | 76% |
| 2014 | 74% |
| 2013 | 72% |
| 2012 | 67% |
| 2011 | 66% |
| 2010 | 62% |
| 2009 | 61% |
| 2008 | 53% |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Tugba Sabanoglu,
last edited
Oct 8, 2019
This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2019. In 2019, 82 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.- Show sources information
- Show publisher information
- Release date
- August 2019
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2008 to 2019
- Number of respondents
- 1,800**
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United Kingdom (Great Britain)
- Survey time period
- 2008 to 2019
- Number of respondents
- 1,800**
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
-
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
Other statistics on the topic
E-commerce in the United Kingdom (UK)
Key Figures of E-Commerce
Most popular goods purchased online in Great Britain 2019
Key Figures of E-Commerce
Online share of retail trade in selected countries 2014-2018
+B2C E-Commerce
Leading online retailer websites in the UK March 2016, by visitors
Key Figures of E-Commerce
Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce in the United Kingdom (UK)
- 71 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-commerce in the United Kingdom (UK)"
- Market Overview
The most important statistics
- E-commerce sales in the United Kingdom (UK) from 2014 to 2017 (in billion GBP)E-commerce sales in the United Kingdom (UK) 2014-2017
- E-commerce share of total business turnover in the United Kingdom (UK) from 2014 to 2017E-commerce share of total business turnover in the United Kingdom (UK) 2014-2017
- Percentage change in monthly internet retail sales value in the United Kingdom (UK) from January 2013 to March 2019*Internet retail sales value trend monthly in the United Kingdom (UK) 2013-2019
- E-commerce sales distributed by industry sector in the United Kingdom (UK) from 2014 to 2017 (in billion GBP)E-commerce sales revenue in the United Kingdom (UK) 2014-2017, by industry sector
- E-commerce sales in the United Kingdom (UK) from 2014 to 2017, by technology (in billion GBP)E-commerce sales in the United Kingdom (UK) 2014-2017, by technology
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2018Online share of retail trade in selected countries 2014-2018
- Online Retail
The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2019 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2019
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2016 to February 2019 (in million GBP)Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018Online share of retail sales in the United Kingdom (UK) 2011-2018
- Growth in internet retail sales value in the United Kingdom (UK) in June 2019, by sectorInternet retail sales value growth in the UK June 2019, by sector
- Share of total retail sales made online in the United Kingdom (UK) in May 2019, by sectorOnline share of retail sales in the United Kingdom (UK) May 2019, by sector
- Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016Mobile share of online sales in the UK Q1 2010-Q1 2016
- Share of e-retailers utilizing online marketplaces in the United Kingdom (UK) from 2017 to 2018Share of retailers utilizing online marketplaces in the UK 2017-2018
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Online Shopping
The most important statistics
- Growth rate of online and offline retail shopping locations in the United Kingdom (UK) from 2013 to 2023Online and offline location growth rate of retail in the UK 2013-2023
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)E-commerce sales via website in the United Kingdom (UK) 2012-2017, by B2B and B2C
- Share of individuals who made purchases online in Great Britain from 2008 to 2019Online purchasing penetration in Great Britain 2008-2019
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2019Most popular goods purchased online in Great Britain 2019
- Distribution of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018Consumer retail channel use in the UK 2016-2018
- Retail channel use among consumers in the United Kingdom (UK) as of June 2018, by age Retail channel use in the UK 2018, by age
- Leading consumer motivations for online shopping in the United Kingdom (UK) in 2018 and 2019Consumer reasons for shopping online UK 2018-2019
- Mobile commerce
The most important statistics
- Mobile share of retail transactions (excluding apps) in the United Kingdom (UK) from 1st quarter 2017 to 2nd quarter 2018* Mobile share of retail transactions in the UK Q1 2017- Q2 2018
- Penetration of online shopping in Great Britain (GB) from 1st quarter of 2015 to 1st quarter of 2019, by device ownershipOnline shopping penetration in Great Britain 2015-2019, by device
- Mobile page load speed of retailers as rated by Google in the United Kingdom (UK) from 2017 to 2018UK e-retailers: mobile page load speed rating 2017-2018
- Conversion rate of online shoppers in Britain as of 4th quarter 2018, by deviceBritish online shopper conversion rate 2018, by device
- Leading devices used for online purchases in the past 3 months according to online shoppers in the United Kingdom (UK) as of November 2017, by genderOnline shopping device usage in the United Kingdom (UK) 2017, by gender
- Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016Mobile share of online sales in the UK Q1 2010-Q1 2016
- Number of m-commerce users in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million users)Number of mobile commerce users in the United Kingdom (UK) Q3 2013-Q2 2016
- Number of m-commerce users in the United Kingdom (UK) from Q3 2013 to Q2 2016, by amount spent (in million users)Number of mobile commerce users in the UK Q3 2013-Q2 2016, by amount spent
- Companies
The most important statistics
- Highest ranking multichannel retailers in the United Kingdom (UK) in 2019*Leading multichannel retailers in the United Kingdom (UK) 2019
- Lowest ranking multichannel retailers in the United Kingdom (UK) in 2019*Lowest ranking multichannel retailers UK 2019
- Multichannel capabilities of retail chains in the United Kingdom (UK) as of October 2018Multichannel capabilities of retailers in the UK 2018
- Leading 20 retail websites* in the United Kingdom (UK) as of September 2018, by share of voice**Leading websites in the retail category in the United Kingdom (UK) 2018, by SoV
- Leading online retailers ranked by unique digital audience in the United Kingdom (UK) as of April 2016 (in millions)Leading online retailers ranked by digital audience in the UK 2016
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Commerce websites ranked by visitors in the United Kingdom (UK) in March 2016 (in 1,000 visitors)Leading online retailer websites in the UK March 2016, by visitors
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- Online purchasing penetration in Great Britain 2011-2019, by age
- Online purchasing penetration in Great Britain 2012-2019, by age
- Online purchasing in Great Britain 2008-2019, by location of seller
- People who purchased medications online in Denmark 2016, by gender
- People who purchased medications online in Denmark 2018, by age group
- Share of online financial product purchase in Saudi Arabia by type 2016
- Share of online financial product purchase in the UAE by type 2016
- Internet activities performed in Great Britain 2019, by age
- Leading online activities ever carried out in the United Kingdom (UK) 2018
- Online education and job seeking in Great Britain 2013, by employment status
- American households: online purchases 2018, by income
- Mobile internet penetration in Great Britain 2010-2018
- Reasons for not buying vehicles online in Italy2018
- Last time using the internet in the Netherlands 2012-2018
- U.S. adult online dating app usage 2015, by age
- Share of electronics online purchases in the GCC by country 2016
- Share of U.S. companies with websites as of 2012, by ethnicity and gender
Statistics on "E-commerce in the United Kingdom (UK) - Market Overview"
- E-commerce sales in the United Kingdom (UK) 2014-2017
- E-commerce share of total business turnover in the United Kingdom (UK) 2014-2017
- Internet retail sales value trend monthly in the United Kingdom (UK) 2013-2019
- E-commerce sales revenue in the United Kingdom (UK) 2014-2017, by industry sector
- E-commerce sales in the United Kingdom (UK) 2014-2017, by technology
- Online share of retail trade in selected countries 2014-2018
Statistics on "E-commerce in the United Kingdom (UK) - Online Retail"
- Online retail sales in the United Kingdom (UK) 2012-2019
- Internet retail: monthly sales value in the United Kingdom (UK) 2016-2019
- Online share of retail sales in the United Kingdom (UK) 2011-2018
- Internet retail sales value growth in the UK June 2019, by sector
- Online share of retail sales in the United Kingdom (UK) May 2019, by sector
- Mobile share of online sales in the UK Q1 2010-Q1 2016
- Share of retailers utilizing online marketplaces in the UK 2017-2018
- Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Leading online retailer websites in the UK March 2016, by visitors
Statistics on "E-commerce in the United Kingdom (UK) - Online Shopping"
- Online and offline location growth rate of retail in the UK 2013-2023
- E-commerce sales via website in the United Kingdom (UK) 2012-2017, by B2B and B2C
- Online purchasing penetration in Great Britain 2008-2019
- Most popular goods purchased online in Great Britain 2019
- Consumer retail channel use in the UK 2016-2018
- Retail channel use in the UK 2018, by age
- Consumer reasons for shopping online UK 2018-2019
Statistics on "E-commerce in the United Kingdom (UK) - Mobile commerce"
- Mobile share of retail transactions in the UK Q1 2017- Q2 2018
- Online shopping penetration in Great Britain 2015-2019, by device
- UK e-retailers: mobile page load speed rating 2017-2018
- British online shopper conversion rate 2018, by device
- Online shopping device usage in the United Kingdom (UK) 2017, by gender
- Mobile share of online sales in the UK Q1 2010-Q1 2016
- Number of mobile commerce users in the United Kingdom (UK) Q3 2013-Q2 2016
- Number of mobile commerce users in the UK Q3 2013-Q2 2016, by amount spent
Statistics on "E-commerce in the United Kingdom (UK) - Companies"
- Leading multichannel retailers in the United Kingdom (UK) 2019
- Lowest ranking multichannel retailers UK 2019
- Multichannel capabilities of retailers in the UK 2018
- Leading websites in the retail category in the United Kingdom (UK) 2018, by SoV
- Leading online retailers ranked by digital audience in the UK 2016
- Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Leading online retailer websites in the UK March 2016, by visitors
Further related statistics
- Online purchasing penetration in Great Britain 2011-2019, by age
- Online purchasing penetration in Great Britain 2012-2019, by age
- Online purchasing in Great Britain 2008-2019, by location of seller
- People who purchased medications online in Denmark 2016, by gender
- People who purchased medications online in Denmark 2018, by age group
- Share of online financial product purchase in Saudi Arabia by type 2016
- Share of online financial product purchase in the UAE by type 2016
- Internet activities performed in Great Britain 2019, by age
- Leading online activities ever carried out in the United Kingdom (UK) 2018
- Online education and job seeking in Great Britain 2013, by employment status
- American households: online purchases 2018, by income
- Mobile internet penetration in Great Britain 2010-2018
- Reasons for not buying vehicles online in Italy2018
- Last time using the internet in the Netherlands 2012-2018
- U.S. adult online dating app usage 2015, by age
- Share of electronics online purchases in the GCC by country 2016
- Share of U.S. companies with websites as of 2012, by ethnicity and gender
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$59 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.