Share of individuals who made purchases online in Great Britain from 2008 to 2018

Online purchasing penetration in Great Britain 2008-2018 This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2018. In 2018, 78 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.
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Share of respondents
201878%
201777%
201677%
201576%
201474%
201372%
201267%
201166%
201062%
200961%
200853%
Share of respondents
201878%
201777%
201677%
201576%
201474%
201372%
201267%
201166%
201062%
200961%
200853%
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Description

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This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2018. In 2018, 78 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.
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Release date
August 2018
Region
United Kingdom (Great Britain)
Survey time period
2008 to 2018
Number of respondents
1,800**
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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