Online purchasing penetration in Great Britain 2008-2018

Share of individuals who made purchases online in Great Britain from 2008 to 2018

Online purchasing penetration in Great Britain 2008-2018 This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2018. In 2018, 78 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.
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Share of individuals who made purchases online in Great Britain from 2008 to 2018

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Share of respondents
201878%
201777%
201677%
201576%
201474%
201372%
201267%
201166%
201062%
200961%
200853%
Share of respondents
201878%
201777%
201677%
201576%
201474%
201372%
201267%
201166%
201062%
200961%
200853%
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This statistic displays a timeline of online purchasing take up in Great Britain from 2008 to 2018. In 2018, 78 percent of polled Britons made purchases online. This is greater penetration than in 2008, when 53 percent of individuals made purchases online. Online purchasing in 2015 was most common among those aged 16 to 24 and 25 to 34, at 90 percent penetration.
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