Online purchasing penetration in Great Britain 2008-2020

Share of individuals who made purchases online in Great Britain from 2008 to 2020

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Source

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Release date

August 2020

Region

United Kingdom (Great Britain)

Survey time period

2008 to 2020

Number of respondents

1,800**

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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