Mobile phone coupon usage in the United Kingdom (UK) 2013-2014

This statistic shows the share of UK consumers who have used a coupon accessed via mobile phone in the last 12 months, as of surveys conducted in 2013 and 2014. Of respondents, 11 percent had used mobile coupons in 2014.

Share of consumers using coupons accessed via mobile phone in the United Kingdom (UK) in 2013 and 2014

Share of respondents
201310%
201411%
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Source

Release date

March 2015

Region

United Kingdom

Survey time period

2013 to 2014

Number of respondents

1180*

Special properties

Adult consumers

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Have you used these kinds of promotions in the last 12 months? - a coupon accessed through your mobile phone"

* 2014 survey; n (2013) = 1072; n (2012) = 1140. Number of respondents in 2011 not given.
Surveys were conducted during July and August of each year.
Figure for 2013 taken 9th report edition.

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Statistics on "Coupon and promotional offer usage in the United Kingdom (UK)"

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