Share of private labels for select e-tailers in India 2016-2022, by category

Published by A. Minhas, Mar 17, 2022
In 2019, the share of private labels was the highest among furniture retailers in India with a share of 50 percent. It was lowest among wellness e-retailers during the same period. Across all categories, the share of private labels had increased compared to 2016 and was estimated to increase continue growing.

Share of private labels for select online retailers in India in 2016 and 2019, with an estimate for 2022, by category

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Release date

February 2020

Region

India

Survey time period

2016 and 2019

Supplementary notes

*Estimated value

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Statistics on " Private labels in India "

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Global overview

3

Indian market

5

Growth story

3

Online and offline

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Brand versus private labels

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Private labels in IndiaE-commerce worldwidePrivate label market in the U.S.Brands on social mediaE-commerce in India
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