Share of online repeat purchase of private labels in India 2020, by category

Published by A. Minhas, Mar 17, 2022
In 2020, the share of online repeat purchases of private labels was the largest in the cosmetics category with a share of 75 percent repeat purchases. Moreover, the data shows that the share of online repeat purchases for private labels is more than 50 percent in all categories. Among online grocery, wellness and furniture sales the share of repeat purchases with a little more than 50 percent is lower than among other categories.

Share of online repeat purchase of private labels in India 2020, by category

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Release date

February 2020

Region

India

Survey time period

November 2019 to February 2020

Number of respondents

more than 25 online and offline retailers

Method of interview

Face-to-face interview

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Statistics on " Private labels in India "

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Private labels in IndiaE-commerce worldwidePrivate label market in the U.S.Brands on social mediaE-commerce in India
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