Purchase methods used by mobile retail shoppers in the United Kingdom (UK) 2014

This statistic displays the methods used by online shoppers to make a retail purchase after shopping via mobile device in the United Kingdom (UK) in 2014. At 35 percent, roughly a quarter of smartphone and tablet users chose to order their product online via mobile phone, whereas only one percent decided to place an order by phone call.

What method did you use to make your retail purchase?**

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Release date

July 2014


United Kingdom

Survey time period


Special properties

smartphone and tablet users; mobile retail shoppers***

Method of interview

Online survey

Supplementary notes

* Smartphone: n=1139; tablet: n=409
** The question was phrased by the source as follows: "How did you make the actual purchase?"
*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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