Toys and games - most popular points of purchase Germany 2017

This statistic shows the results of a survey in Germany on the most popular points of purchase for toys and games from 2014 to 2017. In 2017, roughly 9.8 percent of the German-speaking population aged 14 years and older had bought toys and games online in the last 12 months.

Ranking of the most popular points of purchase for toys and games (purchase in the last 12 months) in Germany from 2014 to 2017

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Release date

November 2017

More information

Region

Germany

Survey time period

2014 to 2017

Age group

14 years and older

Special properties

German-speaking

Supplementary notes

Information on total sample:
Base: German-speaking population from 14 years of age
>br>Information on total random sample:
2014: 23,093 respondents, projection to 70.53 million persons
2015: 23,090 respondents, projection to 69.24 million persons
2016: 23,102 respondents, projection to 69.56 million persons
2017: 23,106 respondents, projection to 70.09 million persons

The values shows refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

Further information on the methodology is available here.

Multiple answers were possible for this question. For this reason the sum of the percentage values can exceed 100 percent.

This question was asked in the following wording during the survey: "Where did you buy toys/ games in the last 12 months?"

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