Mobile insurance services research activites in the UK 2014, by type and device

This statistic displays the most common ways in which smartphone and tablet owners used mobile websites or apps to research insurance purchases in the United Kingdom (UK) in 2014, by type of research and mobile device. At 79 percent, nearly four out of five smartphone owners used their device to look up and compare prices.

What are some of the specific ways in which you use mobile websites or apps for insurance transactions or purchases?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

730 respondents

Special properties

smartphone and tablet users; mobile insurance shoppers**

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "What are some of the specific ways in which you use mobile websites or apps for [category] transactions/purchases?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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