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Which of the following factors influenced your final insurance purchase after you did research on your mobile device?*

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Reasons for purchasing insurance among mobile shoppers in the UK 2014 This statistic displays a ranking of factors that influenced mobile users to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Only six percent of respondents relied on friends or family to make a final purchasing decision.
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Description Source More information
This statistic displays a ranking of factors that influenced mobile users to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Only six percent of respondents relied on friends or family to make a final purchasing decision.
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Release date
July 2014
Region
United Kingdom
Survey time period
2014
Number of respondents
730 respondents
Special properties
smartphone and tablet users; mobile insurance shoppers**
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "Which of the following factors influenced your final [category] purchase after you did research on your [device]?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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