Reasons for purchasing insurance among mobile shoppers UK 2014

This statistic displays a ranking of factors that influenced mobile users to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Only six percent of respondents relied on friends or family to make a final purchasing decision.

Which of the following factors influenced your final insurance purchase after you did research on your mobile device?*

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

July 2014

More information

Region

United Kingdom

Survey time period

2014

Number of respondents

730 respondents

Special properties

smartphone and tablet users; mobile insurance shoppers**

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "Which of the following factors influenced your final [category] purchase after you did research on your [device]?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

Citation formats