Household cleaning products sales share in Europe 2014/15, by category

This statistic shows the value share of sales of household cleaning products in selected European countries for the 12 month period ending June 28, 2015. Paper disposables held the largest share of the market, representing 29.9 percent of the total household product sales value Germany, France, Italy, Spain, the Netherlands and the UK.

Distribution of household cleaning product sales value in selected European countries in 2014/15, by category*

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Source

Release date

October 2015

Region

Europe

Survey time period

12 month period ending June 28, 2015

Supplementary notes

* Europe data here includes France, Germany, Italy, the Netherlands, Spain and the United Kingdom only. Data for each country has been consolidated for each category, with the following exceptions:
Shoe cleaners: Germany and France data includes leather cleaning products.
Fabric enhancers: UK data excludes stain remover and fabric bleach products. Italy data excludes tumble dry enhancers. Spain data excludes anti-lime scale for laundry, tumble dry enhancer and fabric storage products.
Paper disposables: France data excludes wet wipes. UK data excludes paper napkins.

Market channels used include supermarkets and hypermarkets, plus drugstores, hard discounters, small self service and impulse outlets depending on the region.

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Statistics on "Cleaning products in Europe"

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