Most important criteria for choosing a vendor among distance selling users in India in 2013
India: seller selection criteria 2013
This statistic presents information on the preference of vendor selection criteria among distance selling users in India in 2013. During the survey period it was found that for 35.1 percent of respondents the most important vendor selection criteria were favorable prices, promotions and special offers.
Most important criteria for choosing a vendor among distance selling users in India in 2013
Share of respondents
Large selection of products23.5%
Recommendations and experiences of friends, acquaintances, and colleagues17.6%
Official test seals, reviews, and test reports of independent institutions11.1%
Positive customer ratings on the internet18.3%
Attractive product line15.9%
Favorable prices, promotions, & special offers35.1%
Straightforward return process13.9%
Free returns18.8%
Choice of preferred payment methods24.3%
Fast delivery28.8%
Free delivery40.2%
Good customer service30.6%
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Sources

Release date

May 2014

Region

India

Survey time period

2013

Number of respondents

Global survey n = 10,617; India n = 391 to 480

Supplementary notes

Multiple mentioning was allowed during the survey.

India: seller selection criteria 2013
This statistic presents information on the preference of vendor selection criteria among distance selling users in India in 2013. During the survey period it was found that for 35.1 percent of respondents the most important vendor selection criteria were favorable prices, promotions and special offers.
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