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U.S. barbecue sauce dollar sales by brand 2014

Sweet Baby Ray’s was the most popular barbecue sauce in the United States in 2014. In that year, the barbecue sauce brand generated dollar sales of around 151.6 million U.S. dollars.

Barbecue Sauce in the United States

Barbecue sauce is a very popular condiment in the United States and is commonly consumed with grilled meat. Though regular barbecue sauce is most common in the United States, it is produced in a variety of different flavors including honey, hickory smoked, and sweet/spicy to name a few. A survey of American consumers found that the three most popular brands of barbecue sauce in 2017 were Sweet Baby Ray’s, Kraft Original, and KC Masterpiece.

Grilling in the United States

Americans love an excuse to throw a barbecue party. Often, all it takes is good weather and being in the mood to grill in order to justify it. Because grilling is typically done outdoors, good weather is especially important for the success of a barbecue, and as a result, summer is the most popular time of year to have a barbecue. A 2017 survey found that 55 percent of American consumers named July as their favorite month to have a barbecue.

Barbecue sauce dollar sales in the United States in 2014, by brand

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Release date

July 2014


United States

Survey time period


Supplementary notes

Total U.S. sales for the 52 weeks ended on March 29, 2014.

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