Italy: important factors influencing purchase decisions 2017

This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017. According to data published by Pepper, 30 percent of respondents considered the quality of the product to be the most important aspect, followed by the price, pointed out by 28 percent of consumers.

Which of the following factors do you consider do be the most important point that influences your purchasing decisions?

Share of respondents
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Release date




Survey time period

September 11-22, 2017

Number of respondents

1,000 respondents

Age group

16 years and older

Supplementary notes

This question was phrased by the source as follows: "Rate in order the factors that influence your purchasing decisions. Please assign the answer options by importance by giving the most important point a 1, the second most important point a 2 and so on."

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