North America: online shopper conversion KPIs 2018, by device

Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device

by J. Clement, last edited Mar 6, 2019
North America: online shopper conversion KPIs 2018, by device This statistic shows the conversion rate of selected online shopping stages among shoppers in North America as of the first half 2018, sorted by device. The source found that the checkout rate via desktop was 44.6 percent but only 29.5 percent on mobile devices.
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Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device

DesktopMobile
Product view rate (in # of pages)6.44.7
Add-to-cart rate (in %)108
Checkout rate (in %)44.629.5
Conversion rate (in %)2.10.95
Cart abandonment rate (in %)80.489
DesktopMobile
Product view rate (in # of pages)6.44.7
Add-to-cart rate (in %)108
Checkout rate (in %)44.629.5
Conversion rate (in %)2.10.95
Cart abandonment rate (in %)80.489
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by J. Clement, last edited Mar 6, 2019
This statistic shows the conversion rate of selected online shopping stages among shoppers in North America as of the first half 2018, sorted by device. The source found that the checkout rate via desktop was 44.6 percent but only 29.5 percent on mobile devices.
Show more
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