Try our corporate solution for free!

North America: online shopper conversion KPIs 2018, by device

Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device

You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

January 2019


North America

Survey time period

H1 2018

Supplementary notes

Product View Rate: The average number of product pages viewed to overall page views a site sees on average
Add-to-Cart Rate: The rate at which a shopper adds at least one item to the cart
Checkout Rate: The percentage of checkouts started every time a basket is created
Conversion Rate: The “holy grail” KPI — the number of orders placed divided by total number of site visits
Cart Abandonment Rate: The percentage of shopping carts created that did not translate into an order

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Online shopping behavior in Japan"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.