U.S. consumers' purchase frequency of cosmetic products 2014

This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in June 2014, asking the respondents which cosmetic products they purchase and regularly use. Some 42 percent of U.S. adults indicated that they purchase and use hair styling products on a regular basis.

Which of the following cosmetic products, if any, do you purchase and regularly use?*

Share of respondents
Shampoos and/or conditioners87%
Facial/skin care products (e.g., moisturizers, primers, specialty cleansers)48%
Hair styling products42%
Sunscreen41%
Cosmetics (e.g., bronzer, foundation, lip gloss)35%
Non-sunscreen products with SPF protection (e.g., lotions, lip balm)29%
Hair color21%
None of these8%
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Source

Release date

December 2014

Region

United States

Survey time period

June 16 to June 18, 2014

Number of respondents

2,068 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Which of the following, if any, do you purchase and regularly use'?
Multiple responses were allowed.

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