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Reach of Good Housekeeping magazine in Great Britain 2019-2020, by demographic

Good Housekeeping magazine, one of the most popular women’s magazines in the United Kingdom (UK), reached over three million individuals between April 2019 and March 2020, including nearly 2.1 million women.

Leading women’s magazines in the UK

In the UK, while Good Housekeeping magazine ranked in sixtth place, the leading women’s magazine in 2020 was BBC Good Food, with over 17 million individuals reached. That year, BBC Good Food reached nearly 13.9 million individuals via mobile.

Magazine advertising revenue in the UK

Magazine advertising revenue has been steadily decreasing since 2011, reaching 650 million British pounds in 2019, down from 1.2 billion British pounds. Figures are predicted to further decline by 2020 to reach almost half of what it was in 2011. The print sales volume of magazines experienced a similar decrease between 2011 and 2018, falling to nearly 373.8 million titles sold in the latter year.  

Monthly reach of Good Housekeeping magazine in Great Britain from April 2019 to March 2020**, by demographic group

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Sources

Release date

September 2020

Region

United Kingdom (Great Britain)

Survey time period

April 2019 to March 2020

Age group

15 years and older

Supplementary notes

* The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

Reach is measured here including visitors to the Good Housekeeping website goodhousekeeping.co.uk.

**PAMCo 3 2020: April ’19 – Mar ’20 print data* fused with June ’20 Comscore data

For more information on the methodology of this survey click here.

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