Real estate websites – additional information
Zillow is the leading real estate and rental website in the United States according to monthly website visits. It received 36 million visits a month as of July 2017. Trulia is the second most popular real estate website with around 23 million monthly visits, Yahoo! Homes comes in third with around 20 million monthly visits.
Zillow was also the leading real estate website based on its market share of visits, with a 27.2 percent share as of November 2016. In 2014, Zillow spent more than 56 million U.S. dollars on advertising, but has reduced their spending in 2015. In comparison, Realtor.com spent 16.1 million U.S. dollars in 2014, but greatly increased advertising spending in 2015, in order to increase the brand awareness and compete with top real estate websites such as Zillow.
Real estate websites were the most important source of information when it comes to looking for a house to purchase, slightly outperforming real estate agents as of 2015. However, not only are websites an important source of information, but mobile and tablet search engines are also becoming a popular means to find real estate, especially for young people.