Most popular real estate websites in the United States as of January 2017, based on monthly visits (in millions)

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Number of monthly unique visits in millions
Complete Source Details
Tableau Software
About This Statistic

The statistic presents the most popular real estate websites in the United States as of January 2017, by number of visits. Zillow led the ranking in January 2017, with approximately 36 million unique monthly visitors.

Real estate websites – additional information

Zillow is the leading real estate and rental website in the United States according to monthly website visits. It received 36 million visits a month as of January 2017. Trulia is the second most popular real estate website with around 23 million monthly visits, Yahoo! Homes comes in third with around 20 million monthly visits.

Zillow is also the leading real estate website based on its market share of visits, with a 27.2 percent share as of November 2016. In 2014, Zillow spent more than 56 million U.S. dollars on advertising, but has reduced their spending in 2015. In comparison, spent 16.1 million U.S. dollars in 2014, but greatly increased advertising spending in 2015, in order to increase the brand awareness and compete with top real estate websites such as Zillow.

Real estate websites were the most important source of information when it comes to looking for a house to purchase, slightly outperforming real estate agents as of 2015. However, not only are websites an important source of information, but mobile and tablet search engines are also becoming a popular means to find real estate, especially for young people.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Residential housing in the United States"

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Residential housing in the United States

All Information
in one Presentation

Residential housing in the United States

Everything On "Residential housing in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions