Name-brand vs. store brand: U.S. consumers' preferences of prepared frozen food 2014

This statistic illustrates the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals). The survey revealed that 22 percent of respondents favor store brand prepared frozen foods.

Do you typically buy name-brand or store brand prepared frozen foods (e.g., pizza, meals)?*

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Source

Release date

February 2015

Region

United States

Survey time period

November 12 to November 17, 2014

Number of respondents

2,276 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand products (sometimes referred to as 'house brand' or 'private label')?'

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Statistics on "Frozen foods market in the U.S."

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