Newspapers and magazines: ad element usage Germany 2014

This statistic shows the results of a survey on the usage of advertising elements in newspapers and magazines in Germany in 2014. During the survey period it was found that 6.5 percent of respondents stated they used QR codes from advertisements.

Do you use the following advertising elements from newspapers and magazines?

Characteristic	Yes	No
Product samples (e.g. shampoo or lotion) on advertisments	39.2%	59.3%
Supplements in newspapers or magazines	33.4%	65.1%
Coupons on advertisements	30.9%	67.7%
Stickers (e.g. post cards) on advertisements	16.6%	81.7%
Internet addresses from advertisements	16%	82.3%
Phone numbers from advertisements	9.1%	89.2%
QR codes from advertisements	6.5%	91.1%

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Release date

September 2014

More information

Region

Germany

Survey time period

October 2013 to April 2014

Number of respondents

45,348 respondents

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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