Media share of voice of supermarkets in the Netherlands 2018, by chain

Published by Valentina Dencheva, Jan 6, 2023
This statistic displays the media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Albert Heijn was the leading supermarket chain in the Netherlands, with a market share of 35 percent. It also had the highest media advertising expenditure, at nearly 25 percent of the total media budget.

Media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain

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Release date

January 2019

Region

Netherlands

Survey time period

2018

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Key figures supermarket branch

8

Leading supermarket chains

7

Albert Heijn supermarkets

6

Jumbo supermarkets

6

Shopping behavior

7

Further related statistics

14

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