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Media share of voice of supermarkets in the Netherlands 2018, by chain

Media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain

by Raynor de Best, last edited May 22, 2019
Media share of voice of supermarkets in the Netherlands 2018, by chain This statistic displays the media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Albert Heijn was the leading supermarket chain in the Netherlands, with a market share of 35 percent. It also had the highest media advertising expenditure, at nearly 25 percent of the total media budget.
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Media share of voice of supermarkets in the Netherlands in 2018, by supermarket chain

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