TV share of voice of supermarkets in the Netherlands 2018, by chain

Published by Valentina Dencheva, Jan 5, 2023
This statistic displays the TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Jumbo had a TV advertising budget of nearly 30 percent of the total TV advertising spending. This was slightly higher than market leader Albert Heijn, which was responsible for 24 percent of the total expenditure that year.

TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain

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Release date

January 2019

Region

Netherlands

Survey time period

2018

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Key figures supermarket branch

8

Leading supermarket chains

7

Albert Heijn supermarkets

6

Jumbo supermarkets

6

Shopping behavior

7

Further related statistics

14

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