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Global mobile social penetration rate 2018, by region

Global mobile social network penetration rate as of January 2018, by region

Global mobile social penetration rate 2018, by region

This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.

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	Penetration rate
Eastern Asia	64%
Northern America	61%
South America	57%
Northern Europe	57%
Central America	56%
Southeast Asia	51%
Oceania	49%
Southern Europe	48%
Western Asia	46%
Western Europe	44%
Global average	39%
Caribbean	37%
Eastern Europe	37%
Northern Africa	35%
Southern Africa	27%
Southern Asia	19%
Western Africa	10%
Central Asia	6%
Eastern Africa	6%
Middle Africa	5%

	Penetration rate
Eastern Asia	64%
Northern America	61%
South America	57%
Northern Europe	57%
Central America	56%
Southeast Asia	51%
Oceania	49%
Southern Europe	48%
Western Asia	46%
Western Europe	44%
Global average	39%
Caribbean	37%
Eastern Europe	37%
Northern Africa	35%
Southern Africa	27%
Southern Asia	19%
Western Africa	10%
Central Asia	6%
Eastern Africa	6%
Middle Africa	5%

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This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.

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Release date: January 2018

Region: Worldwide
Survey time period: January 2018
Supplementary notes: Based on active users of the largest active social network in each country accessing via mobile, compared to population.

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