Global mobile social network penetration rate as of January 2018, by region

Global mobile social penetration rate 2018, by region This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.
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Penetration rate
Eastern Asia 64%
Northern America 61%
South America 57%
Northern Europe 57%
Central America 56%
Southeast Asia 51%
Oceania 49%
Southern Europe 48%
Western Asia 46%
Western Europe 44%
Global average39%
Caribbean 37%
Eastern Europe 37%
Northern Africa 35%
Southern Africa 27%
Southern Asia 19%
Western Africa 10%
Central Asia 6%
Eastern Africa 6%
Middle Africa 5%
Penetration rate
Eastern Asia 64%
Northern America 61%
South America 57%
Northern Europe 57%
Central America 56%
Southeast Asia 51%
Oceania 49%
Southern Europe 48%
Western Asia 46%
Western Europe 44%
Global average39%
Caribbean 37%
Eastern Europe 37%
Northern Africa 35%
Southern Africa 27%
Southern Asia 19%
Western Africa 10%
Central Asia 6%
Eastern Africa 6%
Middle Africa 5%
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Description Source More information
This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.
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Release date
January 2018
Region
Worldwide
Survey time period
January 2018
Supplementary notes
Based on active users of the largest active social network in each country accessing via mobile, compared to population.

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