Global mobile social penetration rate 2019, by region

Published by J. Clement, Feb 5, 2019
This statistic shows the mobile social network penetration rate worldwide as of January 2019, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 70 percent, followed by North America with 61 percent. The global mobile social penetration rate was 42 percent.

Global mobile social network penetration rate as of January 2019, by region

Penetration rate
Eastern Asia 70%
Northern America 61%
South America 61%
Northern Europe 59%
Central America 59%
Southeast Asia 56%
Oceania 51%
Southern Europe 50%
Western Asia 46%
Western Europe 45%
Caribbean 44%
Global average42%
Eastern Europe 40%
Northern Africa 37%
Southern Africa 36%
Southern Asia 22%
Western Africa 12%
Central Asia 8%
Eastern Africa 7%
Middle Africa 6%
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Release date

January 2019

Region

Worldwide

Survey time period

January 2019

Supplementary notes

Based on active users of the largest active social network in each country accessing via mobile, compared to population.

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