This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.
Global mobile social network penetration rate as of January 2018, by region
This statistic shows the mobile social network penetration rate worldwide as of January 2018, by region. As of that period, East Asia was ranked first with mobile social media penetration rate of 64 percent, followed by North America with 61 percent. The global average penetration rate was equal to 39 percent.
Loading statistic...
| Penetration rate | |
|---|---|
| Eastern Asia | 64% |
| Northern America | 61% |
| South America | 57% |
| Northern Europe | 57% |
| Central America | 56% |
| Southeast Asia | 51% |
| Oceania | 49% |
| Southern Europe | 48% |
| Western Asia | 46% |
| Western Europe | 44% |
| Global average | 39% |
| Caribbean | 37% |
| Eastern Europe | 37% |
| Northern Africa | 35% |
| Southern Africa | 27% |
| Southern Asia | 19% |
| Western Africa | 10% |
| Central Asia | 6% |
| Eastern Africa | 6% |
| Middle Africa | 5% |
© Statista 2018
More information
Other interesting statistics
Instagram accounts with the most followers worldwide 2018
Facebook: number of monthly active users worldwide 2008-2018
Global social networks ranked by number of users 2018
Twitter: number of monthly active users 2010-2018
Most popular Facebook fan pages 2018
Twitter accounts with the most followers worldwide 2018
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Social media usage worldwide"
Statista for Your Company: The Research and Analysis Tool
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global tablet social network penetration 2014, by region
- Social network access of online users in selected countries 2016
- Global mobile social network penetration 2014, by age
- Global tablet social network penetration 2014, by age
- Global tablet social network penetration 2014, by gender
- Tablet social network penetration in selected markets 2014
- Twitter mobile MAU share 2015
- Mobile social media users as a percentage of the total population NZ 2015-2018
- Mobile social media users as a percentage of the total population Australia 2015-2018
- Daily situations when social media was used on smartphones in Norway 2015, by gender
- Devices used to connect with social media in the United Kingdom (UK) 2014
- Social media usage to follow sports 2014
- 2014 World Cup: simultaneous second screen discussions 2014
- Twitter users voting in parliamentary elections the Netherlands 2017, by party
- Global mobile social network penetration 2014, by gender
- Leading Android communication apps in Great Britain (GB) 2018, by downloads
- Leading Android communication apps in Italy 2018, by downloads
- U.S. social media app time distribution 2016, by hour
- Mexico: mobile social media users 2017, by age & platform