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Global mobile social penetration rate 2018, by region
Global mobile social network penetration rate as of January 2018, by region

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Penetration rate | |
---|---|
Eastern Asia | 64% |
Northern America | 61% |
South America | 57% |
Northern Europe | 57% |
Central America | 56% |
Southeast Asia | 51% |
Oceania | 49% |
Southern Europe | 48% |
Western Asia | 46% |
Western Europe | 44% |
Global average | 39% |
Caribbean | 37% |
Eastern Europe | 37% |
Northern Africa | 35% |
Southern Africa | 27% |
Southern Asia | 19% |
Western Africa | 10% |
Central Asia | 6% |
Eastern Africa | 6% |
Middle Africa | 5% |
Penetration rate | |
---|---|
Eastern Asia | 64% |
Northern America | 61% |
South America | 57% |
Northern Europe | 57% |
Central America | 56% |
Southeast Asia | 51% |
Oceania | 49% |
Southern Europe | 48% |
Western Asia | 46% |
Western Europe | 44% |
Global average | 39% |
Caribbean | 37% |
Eastern Europe | 37% |
Northern Africa | 35% |
Southern Africa | 27% |
Southern Asia | 19% |
Western Africa | 10% |
Central Asia | 6% |
Eastern Africa | 6% |
Middle Africa | 5% |
© Statista 2018
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Supplementary notes
- Based on active users of the largest active social network in each country accessing via mobile, compared to population.
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