Mobile social media users as a percentage of the total population NZ 2015-2018

Around 66 percent of the population in New Zealand were active mobile social media users in 2018. This share seems likely to continue to increase, with more and more of the population embracing social media across various digital platforms.

Mobile phone market

Most New Zealanders have a smartphone. In fact, over 80 percent of the population had at least one smartphone as of 2019. Post-paid mobile phone connections made up the majority of mobile subscriptions in the country in the same year. In 2018, there were more mobile subscriptions than people in the country. The leading mobile phone providers included Vodafone, Spark and 2degrees, with a combined market share of over 90 percent.

Mobile social media

While social networks like YouTube and Facebook continue to dominate the social media scene, one of the most popular mobile activities was messaging. Social messenger apps, such as Facebook messenger and Snapchat, have become increasingly popular compared to SMS text messaging across the country.

Active mobile social media users as percentage of the total population in New Zealand from 2015 to 2018

Mobile social media penetration
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Release date

January 2018


New Zealand

Survey time period

January 2018; January 2017; September 2016; March 2015

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