Manufacturer share of U.S. retail ad support for digestives 2014

This statistic shows the manufacturer share of U.S. retail ad support for digestives in 2014. In that year, Procter & Gamble was the leading advertiser of digestives with a 24.4 percent share of U.S. retail ad support.

Manufacturer share of U.S. retail advertisement support for digestives in 2014

Manufacturer share
Procter & Gamble24.4%
Private label manufacturer19.8%
Pfizer Consumer Healthcare12.4%
GlaxoSmithKline7.5%
Merck6.3%
Boehringer-Ingelheim/Roxane6%
Chattem4.9%
Novartis Consumer Health4.7%
Bayer4.6%
McNeil Consumer Healthcare2.8%
Undefined1.2%
i-Health1%
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Sources

Release date

March 2015

Region

United States

Survey time period

2014

Supplementary notes

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