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U.S. average monthly app user engagement 2014, by gender

Published by Statista Research Department, Jun 11, 2015
This statistic presents the average number of minutes spent on mobile apps by smartphone users in the United States, sorted by gender. During the fourth quarter of 2014, it was found that female U.S. smartphone users spent an average of 2,282 minutes per month on mobile apps.

Average monthly time spent on mobile apps by smartphone users in the United States as of 4th quarter 2014, by gender (in minutes)

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Source

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Release date

June 2015

Region

United States

Survey time period

4th quarter 2014

Number of respondents

5,000 respondents

Age group

18 years and older

Special properties

Smartphone users

Supplementary notes

Insights about mobile app usage were gathered using Mobile NetView 3.0, Nielsen’s on-device software, which is installed with permission on panelist smartphones.

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