| Mobile reach | |
|---|---|
| Web Browsers | 99.2% |
| Utilities & Tools | 97.3% |
| Communication & Social | 95.5% |
| Entertainment | 88.6% |
| Travel | 78.9% |
| Productivity | 74.8% |
| Shopping | 71.8% |
| News & Weather | 69.7% |
| Search & Reference | 61.9% |
| Finance | 60.9% |
| Games | 60.2% |
| Photo & Video | 56.9% |
| People, Family & Lifestyle | 51.7% |
| Health & Fitness | 41% |
| Books | 29.9% |
| Careers & Education | 26.4% |
| Business | 21.1% |
| Sports | 18.1% |
| Real Estate | 8.5% |
| Technology | 6.4% |
| Automotive | 1.8% |
| Other & Uncategorized | 0.9% |
| Gambling & Lottery | 0.2% |
This statistic gives information on the market reach of the most popular app categories in the United States as of July 2017. During the measured period, it was found that utility apps had a 97.3 percent mobile reach among online users in the United States.
