Market reach of the most popular mobile app categories in the United States as of October 2018

Leading mobile app categories in the United States 2018, by reach This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
Show more
Loading statistic...
Expand statistic
Mobile reach
Communication & Social98%
Web Browsers 97.3%
Utilities & Tools 96.5%
Entertainment 93.7%
Search & Reference 92.7%
Shopping 91.2%
News & Weather 87.6%
Travel 83.7%
Finance 81.2%
People, Family & Lifestyle 79.6%
Productivity 77.5%
Technology 66.5%
Business 65.8%
Health & Fitness 65.2%
Games 64.8%
Photo & Video 61.2%
Careers & Education 48.7%
Sports 41.2%
Books 38.2%
Law, Government & Non-Profit 33.8%
Other & Uncategorized 30.6%
Real Estate 24.9%
Gambling & Lottery 17.2%
Automotive 17.1%
Mobile reach
Communication & Social98%
Web Browsers 97.3%
Utilities & Tools 96.5%
Entertainment 93.7%
Search & Reference 92.7%
Shopping 91.2%
News & Weather 87.6%
Travel 83.7%
Finance 81.2%
People, Family & Lifestyle 79.6%
Productivity 77.5%
Technology 66.5%
Business 65.8%
Health & Fitness 65.2%
Games 64.8%
Photo & Video 61.2%
Careers & Education 48.7%
Sports 41.2%
Books 38.2%
Law, Government & Non-Profit 33.8%
Other & Uncategorized 30.6%
Real Estate 24.9%
Gambling & Lottery 17.2%
Automotive 17.1%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
Show more
Release date
February 2019
Region
United States
Survey time period
October 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Mobile video in the United States
Mobile video in the United States

All Information
in one Presentation

Mobile video in the United States

Everything On "Mobile video in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Mobile app usage"

  • App stores
  • Market leaders
  • User engagement
  • User activities
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News