Market reach of the most popular mobile app categories in the United States as of February 2018

Leading mobile app categories in the United States 2018, by reach This statistic gives information on the market reach of the most popular app categories in the United States as of February 2018. During the measured period, it was found that utility apps had a 97.6 percent mobile reach among online users in the United States.
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Mobile reach
Utilities & Tools 97.6%
Communication & Social 97.6%
Web Browsers 97.5%
Entertainment 96.2%
Search & Reference 93.9%
Shopping 92.7%
News & Weather 91.2%
People, Family & Lifestyle 89.5%
Business 86.9%
Travel 85.4%
Finance 83.5%
Technology 77.3%
Productivity 74.4%
Health & Fitness 73.7%
Games 68%
Other & Uncategorized 66%
Photo & Video 61.7%
Careers & Education 59.2%
Law, Government & Non-Profit 53.4%
Sports 49.3%
Books 38.7%
Real Estate 30.1%
Automotive 24%
Gambling & Lottery 14.9%
Mobile reach
Utilities & Tools 97.6%
Communication & Social 97.6%
Web Browsers 97.5%
Entertainment 96.2%
Search & Reference 93.9%
Shopping 92.7%
News & Weather 91.2%
People, Family & Lifestyle 89.5%
Business 86.9%
Travel 85.4%
Finance 83.5%
Technology 77.3%
Productivity 74.4%
Health & Fitness 73.7%
Games 68%
Other & Uncategorized 66%
Photo & Video 61.7%
Careers & Education 59.2%
Law, Government & Non-Profit 53.4%
Sports 49.3%
Books 38.7%
Real Estate 30.1%
Automotive 24%
Gambling & Lottery 14.9%

© Statista 2018

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Description Source More information
This statistic gives information on the market reach of the most popular app categories in the United States as of February 2018. During the measured period, it was found that utility apps had a 97.6 percent mobile reach among online users in the United States.
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Release date
March 2018
Region
United States
Survey time period
February 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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