Leading mobile app categories in the United States 2019, by reach

Published by J. Clement, Nov 22, 2019
In September 2019, it was found that utility apps had a 96.6 percent mobile reach among online users in the United States. Web browsers were the most popular app category with a 97.6 percent U.S. audience reach.

Market reach of the most popular mobile app categories in the United States as of September 2019

Mobile reach
Communication & Social 97.9%
Web Browsers 97.6%
Utilities & Tools 96.6%
Entertainment 95.5%
Search & Reference 93.2%
Shopping 92.6%
News & Weather 88.6%
Travel 84.7%
Finance 83.2%
People, Family & Lifestyle 82.3%
Productivity 79.6%
Technology 71.7%
Business 70.5%
Health & Fitness 68.9%
Games 65.9%
Photo & Video 63.4%
Careers & Education 52.1%
Sports 42.7%
Books 38.5%
Law, Government & Non-Profit 37.6%
Other & Uncategorized 32.7%
Real Estate 26.7%
Automotive 20.2%
Gambling & Lottery 9.3%
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In cooperation with
Verto Analytics
Release date

November 2019

Region

United States

Survey time period

September 2019

Age group

18 years and older

Supplementary notes

Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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