Leading mobile app categories in the United States 2018, by reach

Market reach of the most popular mobile app categories in the United States as of October 2018

Leading mobile app categories in the United States 2018, by reach This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
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Market reach of the most popular mobile app categories in the United States as of October 2018

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Mobile reach
Communication & Social98%
Web Browsers 97.3%
Utilities & Tools 96.5%
Entertainment 93.7%
Search & Reference 92.7%
Shopping 91.2%
News & Weather 87.6%
Travel 83.7%
Finance 81.2%
People, Family & Lifestyle 79.6%
Productivity 77.5%
Technology 66.5%
Business 65.8%
Health & Fitness 65.2%
Games 64.8%
Photo & Video 61.2%
Careers & Education 48.7%
Sports 41.2%
Books 38.2%
Law, Government & Non-Profit 33.8%
Other & Uncategorized 30.6%
Real Estate 24.9%
Gambling & Lottery 17.2%
Automotive 17.1%
Mobile reach
Communication & Social98%
Web Browsers 97.3%
Utilities & Tools 96.5%
Entertainment 93.7%
Search & Reference 92.7%
Shopping 91.2%
News & Weather 87.6%
Travel 83.7%
Finance 81.2%
People, Family & Lifestyle 79.6%
Productivity 77.5%
Technology 66.5%
Business 65.8%
Health & Fitness 65.2%
Games 64.8%
Photo & Video 61.2%
Careers & Education 48.7%
Sports 41.2%
Books 38.2%
Law, Government & Non-Profit 33.8%
Other & Uncategorized 30.6%
Real Estate 24.9%
Gambling & Lottery 17.2%
Automotive 17.1%
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This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
Show more
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