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Leading mobile app categories in the United States 2018, by reach
Leading mobile app categories in the United States 2018, by reach
Market reach of the most popular mobile app categories in the United States as of October 2018
This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
Market reach of the most popular mobile app categories in the United States as of October 2018
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| Mobile reach | |
|---|---|
| Communication & Social | 98% |
| Web Browsers | 97.3% |
| Utilities & Tools | 96.5% |
| Entertainment | 93.7% |
| Search & Reference | 92.7% |
| Shopping | 91.2% |
| News & Weather | 87.6% |
| Travel | 83.7% |
| Finance | 81.2% |
| People, Family & Lifestyle | 79.6% |
| Productivity | 77.5% |
| Technology | 66.5% |
| Business | 65.8% |
| Health & Fitness | 65.2% |
| Games | 64.8% |
| Photo & Video | 61.2% |
| Careers & Education | 48.7% |
| Sports | 41.2% |
| Books | 38.2% |
| Law, Government & Non-Profit | 33.8% |
| Other & Uncategorized | 30.6% |
| Real Estate | 24.9% |
| Gambling & Lottery | 17.2% |
| Automotive | 17.1% |
| Mobile reach | |
|---|---|
| Communication & Social | 98% |
| Web Browsers | 97.3% |
| Utilities & Tools | 96.5% |
| Entertainment | 93.7% |
| Search & Reference | 92.7% |
| Shopping | 91.2% |
| News & Weather | 87.6% |
| Travel | 83.7% |
| Finance | 81.2% |
| People, Family & Lifestyle | 79.6% |
| Productivity | 77.5% |
| Technology | 66.5% |
| Business | 65.8% |
| Health & Fitness | 65.2% |
| Games | 64.8% |
| Photo & Video | 61.2% |
| Careers & Education | 48.7% |
| Sports | 41.2% |
| Books | 38.2% |
| Law, Government & Non-Profit | 33.8% |
| Other & Uncategorized | 30.6% |
| Real Estate | 24.9% |
| Gambling & Lottery | 17.2% |
| Automotive | 17.1% |
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Description
Source
More information
This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
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- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- October 2018
- Age group
- 18 years and older
- Supplementary notes
- Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- October 2018
- Age group
- 18 years and older
- Supplementary notes
- Data was gathered from 20,000 U.S. panelists that use and own multiple devices.
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