Market reach of the most popular mobile app categories in the United States as of May 2018

Leading mobile app categories in the United States 2018, by reach This statistic gives information on the market reach of the most popular app categories in the United States as of May 2018. During the measured period, it was found that utility apps had a 96.4 percent mobile reach among online users in the United States.
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Mobile reach
Web Browsers 97.55%
Communication & Social 96.91%
Utilities & Tools 96.36%
Entertainment 93.51%
Search & Reference 91.95%
Shopping 91.17%
News & Weather 88.43%
Travel 82.75%
People, Family & Lifestyle 79.44%
Finance 78.7%
Productivity 76.19%
Health & Fitness 65.64%
Games 64.93%
Technology 63.9%
Business 63.74%
Photo & Video 63.58%
Careers & Education 49.69%
Books 37.31%
Sports 33.65%
Other & Uncategorized 31.48%
Law, Government & Non-Profit 27.75%
Real Estate 26.09%
Automotive 18.96%
Gambling & Lottery 6.96%
Mobile reach
Web Browsers 97.55%
Communication & Social 96.91%
Utilities & Tools 96.36%
Entertainment 93.51%
Search & Reference 91.95%
Shopping 91.17%
News & Weather 88.43%
Travel 82.75%
People, Family & Lifestyle 79.44%
Finance 78.7%
Productivity 76.19%
Health & Fitness 65.64%
Games 64.93%
Technology 63.9%
Business 63.74%
Photo & Video 63.58%
Careers & Education 49.69%
Books 37.31%
Sports 33.65%
Other & Uncategorized 31.48%
Law, Government & Non-Profit 27.75%
Real Estate 26.09%
Automotive 18.96%
Gambling & Lottery 6.96%
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Description Source More information
This statistic gives information on the market reach of the most popular app categories in the United States as of May 2018. During the measured period, it was found that utility apps had a 96.4 percent mobile reach among online users in the United States.
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Release date
June 2018
Region
United States
Survey time period
May 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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