Market reach of the most popular mobile app categories in the United States as of July 2018

Leading mobile app categories in the United States 2018, by reach This statistic gives information on the market reach of the most popular app categories in the United States as of July 2018. During the measured period, it was found that utility apps had a 95.6 percent mobile reach among online users in the United States.
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Mobile reach
Communication & Social 97.9%
Web Browsers 97.3%
Utilities & Tools 95.6%
Entertainment 94.5%
Search & Reference 92.3%
Shopping 91.4%
News & Weather 86.5%
Travel 85.8%
People, Family & Lifestyle 79.4%
Finance 79.2%
Productivity 78%
Technology 65.9%
Games 65.7%
Health & Fitness 64.5%
Business 63.7%
Photo & Video 63%
Careers & Education 47.5%
Books 37.9%
Sports 32.9%
Other & Uncategorized 31.7%
Law, Government & Non-Profit 31.4%
Real Estate 26.3%
Automotive 17.9%
Gambling & Lottery 10.3%
Mobile reach
Communication & Social 97.9%
Web Browsers 97.3%
Utilities & Tools 95.6%
Entertainment 94.5%
Search & Reference 92.3%
Shopping 91.4%
News & Weather 86.5%
Travel 85.8%
People, Family & Lifestyle 79.4%
Finance 79.2%
Productivity 78%
Technology 65.9%
Games 65.7%
Health & Fitness 64.5%
Business 63.7%
Photo & Video 63%
Careers & Education 47.5%
Books 37.9%
Sports 32.9%
Other & Uncategorized 31.7%
Law, Government & Non-Profit 31.4%
Real Estate 26.3%
Automotive 17.9%
Gambling & Lottery 10.3%
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Description Source More information
This statistic gives information on the market reach of the most popular app categories in the United States as of July 2018. During the measured period, it was found that utility apps had a 95.6 percent mobile reach among online users in the United States.
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Release date
September 2018
Region
United States
Survey time period
July 2018
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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