Market reach of the most popular mobile app categories in the United States as of May 2017

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Mobile reach
Web Browsers 96.7%
Utilities & Tools 94.4%
Communication & Social 93.9%
Entertainment 85.6%
Productivity 77.9%
Shopping 65.6%
News & Weather 64.3%
Travel 61.1%
Photo & Video 55.7%
Games 54.5%
Finance 46.1%
Search & Reference 41.6%
People, Family & Lifestyle 41%
Health & Fitness 30.4%
Books 29.6%
Business 21.9%
Careers & Education 16.1%
Sports 14.2%
Real Estate 5.2%
Technology 4.9%
Automotive 0.8%
Other & Uncategorized 1.4%
© Statista 2017

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About This Statistic

This statistic gives information on the market reach of the most popular app categories in the United States as of May 2017. During the measured period, it was found that utility apps had a 94.4 percent mobile reach among online users in the United States.

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