Market reach of the most popular mobile app categories in the United States as of July 2017

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Mobile reach
Web Browsers 99.2%
Utilities & Tools 97.3%
Communication & Social 95.5%
Entertainment 88.6%
Travel 78.9%
Productivity 74.8%
Shopping 71.8%
News & Weather 69.7%
Search & Reference 61.9%
Finance 60.9%
Games 60.2%
Photo & Video 56.9%
People, Family & Lifestyle 51.7%
Health & Fitness 41%
Books 29.9%
Careers & Education 26.4%
Business 21.1%
Sports 18.1%
Real Estate 8.5%
Technology 6.4%
Automotive 1.8%
Other & Uncategorized 0.9%
Gambling & Lottery 0.2%

© Statista 2017

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Description Source More information
This statistic gives information on the market reach of the most popular app categories in the United States as of July 2017. During the measured period, it was found that utility apps had a 97.3 percent mobile reach among online users in the United States.
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Release date
September 2017
United States
Survey time period
July 2017
Age group
18 years and older
Supplementary notes
Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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