This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
Market reach of the most popular mobile app categories in the United States as of October 2018
This statistic gives information on the market reach of the most popular app categories in the United States as of October 2018. During the measured period, it was found that utility apps had a 96.5 percent mobile reach among online users in the United States.
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| Mobile reach | |
|---|---|
| Communication & Social | 98% |
| Web Browsers | 97.3% |
| Utilities & Tools | 96.5% |
| Entertainment | 93.7% |
| Search & Reference | 92.7% |
| Shopping | 91.2% |
| News & Weather | 87.6% |
| Travel | 83.7% |
| Finance | 81.2% |
| People, Family & Lifestyle | 79.6% |
| Productivity | 77.5% |
| Technology | 66.5% |
| Business | 65.8% |
| Health & Fitness | 65.2% |
| Games | 64.8% |
| Photo & Video | 61.2% |
| Careers & Education | 48.7% |
| Sports | 41.2% |
| Books | 38.2% |
| Law, Government & Non-Profit | 33.8% |
| Other & Uncategorized | 30.6% |
| Real Estate | 24.9% |
| Gambling & Lottery | 17.2% |
| Automotive | 17.1% |
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