Leading mobile app categories in the United States 2019, by reach

Published by J. Clement, Mar 10, 2020
In September 2019, it was found that utility apps had a 96.6 percent mobile reach among online users in the United States. Web browsers were the most popular app category with a 97.6 percent U.S. audience reach.

Market reach of the most popular mobile app categories in the United States as of September 2019

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In cooperation with
Verto Analytics
Release date

November 2019

Region

United States

Survey time period

September 2019

Age group

18 years and older

Supplementary notes

Data was gathered from 20,000 U.S. panelists that use and own multiple devices.

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