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Trust in various organizations to use personal data ethically in the UK 2019, by age

This statistic displays the findings of a survey regarding the attitudes towards trusting various organizations with personal data usage in the United Kingdom (UK) in 2019, by age. Marketing and advertising companies are among those with the lowest level of trust across all age groups, with just three percent of those aged 45-54 saying they would trust such companies with the use of their personal data ethically.

Which, if any, of the following, would you trust to use personal data about you ethically ?

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Release date

November 2019


United Kingdom

Survey time period

23rd-24th October 2019

Number of respondents

2,007 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question as phrased by the source: "Thinking about how organisations indicate to you that they are using data ethically… In general, which, if any, of the following would you trust to use personal data about you ethically? (Please select all that apply)"

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Statistics on "Online privacy in the United Kingdom (UK)"

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