This statistic displays the findings of a survey regarding the attitudes towards trusting various organizations with personal data usage in the United Kingdom (UK) in 2019, by age. Marketing and advertising companies are among those with the lowest level of trust across all age groups, with just three percent of those aged 45-54 saying they would trust such companies with the use of their personal data ethically.
Which, if any, of the following, would you trust to use personal data about you ethically ?
Question as phrased by the source: "Thinking about how organisations indicate to you that they are using data ethically… In general, which, if any, of the following would you trust to use personal data about you ethically? (Please select all that apply)"
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The ODI. (November 12, 2019). Which, if any, of the following, would you trust to use personal data about you ethically ? [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. "Which, if any, of the following, would you trust to use personal data about you ethically ?." Chart. November 12, 2019. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. (2019). Which, if any, of the following, would you trust to use personal data about you ethically ?. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI. "Which, If Any, of The Following, Would You Trust to Use Personal Data about You Ethically ?." Statista, Statista Inc., 12 Nov 2019, https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/
The ODI, Which, if any, of the following, would you trust to use personal data about you ethically ? Statista, https://www.statista.com/statistics/435975/attitudes-towards-personal-data-privacy-in-the-united-kingdom-uk-by-age-group/ (last visited May 17, 2022)
