According to a survey carried out in August 2020 in the United Kingdom (UK), 72 percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.
Which of the following methods does your company currently use to collect customer data?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DMA. (November 5, 2020). Which of the following methods does your company currently use to collect customer data? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of the following methods does your company currently use to collect customer data?." Chart. November 5, 2020. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. (2020). Which of the following methods does your company currently use to collect customer data?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of The following Methods Does Your Company Currently Use to Collect Customer Data?." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA, Which of the following methods does your company currently use to collect customer data? Statista, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/ (last visited December 04, 2024)
Which of the following methods does your company currently use to collect customer data? [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/