Methods currently used by marketing companies to collect customer data UK 2020

Published by Statista Research Department, Jan 14, 2021
According to a survey carried out in August 2020 in the United Kingdom (UK), 72 percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.

Which of the following methods does your company currently use to collect customer data?

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Sources

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Release date

November 2020

Region

United Kingdom

Survey time period

August 2020

Number of respondents

212 respondents

Special properties

marketing organizations

Method of interview

Online survey

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