According to a survey carried out in August 2020 in the United Kingdom (UK), 72 percent of marketing companies collected customer data through their website. Half did so through social media, while a slightly smaller share said they recorded customer data at organized events. Collection via purchase lists and preference centres were the least used methods.
Which of the following methods does your company currently use to collect customer data?
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Statistics on Online privacy in the United Kingdom (UK)
Overview in Europe and the UK
3
GDPR
7
- Basic Statistic Largest fines issued for violations of GDPR as of 2022
- Premium Statistic Europe: cases of non-compliance to GDPR 2019, by type
- Premium Statistic Awareness about GDPR in Europe 2019, by country
- Premium Statistic GDPR compliance among European small businesses 2019
- Premium Statistic GDPR compliance spending among European small businesses 2019
- Premium Statistic Areas of investments for the GDPR compliance among UK companies 2019
- Premium Statistic Share of websites with consent management platforms (CMP) in the UK 2019
Consumer data and marketing
8
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Premium Statistic Sharing personal data: incentives for consumers in the UK 2019
- Premium Statistic Types of personal data consumers would be most willing to sell to companies UK 2020
- Premium Statistic UK consumers not willing to sell their personal data 2020, by age group
- Premium Statistic Share of UK consumers taking action to limit sharing personal data 2019, by age group
User awareness and concern
8
- Premium Statistic Concerns regarding the protection of personal information in the UK 2021
- Basic Statistic Trust in organizations storing and using personal information in the UK 2017-2020
- Premium Statistic Trust in various organizations to use personal data ethically in the UK 2019, by age
- Premium Statistic Most important rights regarding personal data held by companies in the UK in 2021
- Premium Statistic Consumer understanding of personal data use by companies in the UK, 2021
- Premium Statistic Reasons for low levels of trust in handling of personal data by companies UK 2021
- Premium Statistic Measures that would increase trust in UK companies handling personal data 2021
- Premium Statistic Data which UK citizens do not believe social media companies are collecting in 2020
Spotlight: online privacy during the COVID-19 pandemic
5
- Basic Statistic Cumulative downloads of the NHS COVID-19 app in England and Wales 2021
- Premium Statistic Public opinion on contact tracing in relation to privacy in the UK in 2020, by age
- Premium Statistic COVID-19: Change in trust regarding the handling of personal data in the UK 2020
- Premium Statistic Importance of open access to data about COVID-19 in the UK in May 2020
- Premium Statistic Public opinion on government's data strategy in relation to COVID-19 in the UK 2020
Further related statistics
18
- Frequency of reading company online privacy policies in full Japan 2019
- Frequency of reading privacy policies online in the United Kingdom (UK) 2013
- Frequency of reading mobile app privacy policies in the United Kingdom (UK) 2013
- Romanians' concerns about foreign governments' access to private information 2020
- Hungarians' concerns about foreign governments' access to private information 2020
- Useful measures to trust consumer electronics managing personal data in Norway 2018
- Perceptions on the privacy of crime suspects in Great Britain (GB) 2018
- Level of readership of internet site privacy policies in Australia 2020
- Reasons for not reading internet site privacy policies in Australia 2020
- Policies on using social networking sites to screen job candidates 2011
- U.S. online user attitude towards website cookie usage 2017
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- Concern about collection of digital footprints for commercial purposes in Norway 2017
- Italy: estimated GDPR rights use 2018
- Willingness to share personal data with companies in Italy 2018, by generation
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Turnover of the electronic & optical manufacturing industry in Romania 2011-2020
Further Content: You might find this interesting as well
Statistics
- Frequency of reading company online privacy policies in full Japan 2019
- Frequency of reading privacy policies online in the United Kingdom (UK) 2013
- Frequency of reading mobile app privacy policies in the United Kingdom (UK) 2013
- Romanians' concerns about foreign governments' access to private information 2020
- Hungarians' concerns about foreign governments' access to private information 2020
- Useful measures to trust consumer electronics managing personal data in Norway 2018
- Perceptions on the privacy of crime suspects in Great Britain (GB) 2018
- Level of readership of internet site privacy policies in Australia 2020
- Reasons for not reading internet site privacy policies in Australia 2020
- Policies on using social networking sites to screen job candidates 2011
- U.S. online user attitude towards website cookie usage 2017
- Millennials: willingness to share contact data with marketers in the U.S. 2014
- Concern about collection of digital footprints for commercial purposes in Norway 2017
- Italy: estimated GDPR rights use 2018
- Willingness to share personal data with companies in Italy 2018, by generation
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Turnover of the electronic & optical manufacturing industry in Romania 2011-2020
DMA. (November 5, 2020). Which of the following methods does your company currently use to collect customer data? [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of the following methods does your company currently use to collect customer data?." Chart. November 5, 2020. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. (2020). Which of the following methods does your company currently use to collect customer data?. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA. "Which of The following Methods Does Your Company Currently Use to Collect Customer Data?." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/
DMA, Which of the following methods does your company currently use to collect customer data? Statista, https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/ (last visited January 28, 2023)
Which of the following methods does your company currently use to collect customer data? [Graph], DMA, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1185729/customer-data-collection-methods-uk/