Sources of information for winter apparel purchase decisions Canada 2014

Leading sources of information for winter apparel purchase decisions in Canada as of January 2014

Sources of information for winter apparel purchase decisions Canada 2014 This statistic shows the leading sources of information for winter apparel purchase decisions in Canada as of January 2014. During the survey, 42 percent of the respondents said they had used in-store displays, product info and store associates to inform their purchase decisions.
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Leading sources of information for winter apparel purchase decisions in Canada as of January 2014

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Share of respondents
In-store displays, product info, store associates42%
Retail flyers24%
Store websites24%
Word of mouth recommendations20%
Brand or manufacturer websites17%
Online brand or product reviews13%
Online stores without store locations or auction sites9%
None of the above20%
Share of respondents
In-store displays, product info, store associates42%
Retail flyers24%
Store websites24%
Word of mouth recommendations20%
Brand or manufacturer websites17%
Online brand or product reviews13%
Online stores without store locations or auction sites9%
None of the above20%
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This statistic shows the leading sources of information for winter apparel purchase decisions in Canada as of January 2014. During the survey, 42 percent of the respondents said they had used in-store displays, product info and store associates to inform their purchase decisions.
Show more
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