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Singapore: path to multi-channel retail purchases 2014

This statistic presents preferences of consumers regarding multi-channel retailing in Singapore. As of October 2014, it was found that 39 percent of respondents from the region had searched for goods online and also purchased them online. Some 14 percent of respondents stated that they had searched for goods online and then bought them in a store. To attract consumers to online stores, Singaporean advertisers spent, among others, 77 million U.S. dollars on display and search digital ads.

Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

1,031 respondents

Special properties

Digital buyers

Method of interview

Online survey

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