This statistic presents preferences of consumers regarding multi-channel retailing in Singapore. As of October 2014, it was found that 39 percent of respondents from the region had searched for goods online and also purchased them online. Some 14 percent of respondents stated that they had searched for goods online and then bought them in a store. To attract consumers to online stores, Singaporean advertisers spent, among others, 77 million U.S. dollars on display and search digital ads.
Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014
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Share of respondents
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comScore. (March 3, 2015). Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/
comScore. "Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014." Chart. March 3, 2015. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/
comScore. (2015). Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/
comScore. "Most Frequently Used Paths to Purchase with Multi-channel Retailers According to Online Shoppers in Singapore as of October 2014." Statista, Statista Inc., 3 Mar 2015, https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/
comScore, Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014 Statista, https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/ (last visited September 12, 2024)
Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014 [Graph], comScore, March 3, 2015. [Online]. Available: https://www.statista.com/statistics/440528/multi-channel-retail-purchase-path-singapore/
