Singapore: path to multi-channel retail purchases 2014
Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014
This statistic presents preferences of consumers regarding multi-channel retailing in Singapore. As of October 2014, it was found that 39 percent of respondents from the region had searched for goods online and also purchased them online. Some 14 percent of respondents stated that they had searched for goods online and then bought them in a store. To attract consumers to online stores, Singaporean advertisers spent, among others, 77 million U.S. dollars on display and search digital ads.
Most frequently used paths to purchase with multi-channel retailers according to online shoppers in Singapore as of October 2014
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| Share of respondents | |
|---|---|
| Buy online, pick up in store | 6% |
| Search online and in store, buy in store | 8% |
| Search online and in store, buy online | 9% |
| Search in store, buy online | 9% |
| Search online, buy in store | 14% |
| Search in store, buy in store | 15% |
| Search online, buy online | 39% |
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