Leading food brands by penetration rate Spain 2018

This statistic displays the leading ten food brands in Spain in 2019, ranked by household penetration rate. El Pozo had the highest penetration rate among food brands in Spain, while Campofrío ranked second with a penetration rate of 72 percent.

Household penetration rate of leading food brands in Spain in 2018

Characteristic	Penetration rate*
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Release date

July 2019

More information

Region

Spain

Survey time period

2018

Number of respondents

12,000 households

Special properties

does not include Canary Islands

Method of interview

Online panel

Supplementary notes

Penetration: how many households bought the brand at least once in the period of consideration.

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