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Leading fast moving consumer goods brands ranked by consumer reach in Catalonia (Spain) in 2014 (in million Consumer Reach Points*)

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Leading FMCG brands in Catalonia Spain 2014 This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Catalonia, Spain in 2014. As in the national ranking, Coca-Cola ranked first in the region of Catalonia. Second and third places were held by the yogurt brands Danone and Activia.
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Consumer Reach Points in millions
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Consumer Reach Points in millions
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Description Source More information
This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Catalonia, Spain in 2014. As in the national ranking, Coca-Cola ranked first in the region of Catalonia. Second and third places were held by the yogurt brands Danone and Activia.
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Release date
July 2015
Region
Spain
Survey time period
October 2013 to October 2014
Number of respondents
12,000**
Method of interview
Online panel
Supplementary notes
* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.

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