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Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2017
(in millions)
Leading fast moving consumer goods (FMCG) brands in Spain 2017, by consumer reach
This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2017. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately 138 million consumer reach points. El Pozo and Campofrio ranked in second and third place, with 131 million and 105 million consumer reach points, respectively.
Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2017
(in millions)
Consumer reach points* in millions
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Source

Release date

May 2018

Region

Spain

Survey time period

2017

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Leading fast moving consumer goods (FMCG) brands in Spain 2017, by consumer reach
This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2017. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately 138 million consumer reach points. El Pozo and Campofrio ranked in second and third place, with 131 million and 105 million consumer reach points, respectively.
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