Leading fast moving consumer goods (FMCG) brands in Spain 2019, by consumer reach

Published by Fernando Forte, Jul 28, 2020

This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2018. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately 134 million consumer reach points. El Pozo and Campofrio ranked in second and third place, with 116 million and 100 million consumer reach points, respectively.

Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019 (in millions)

	Consumer reach points* in millions
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Release date

June 2020

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Region

Spain

Survey time period

2019

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.