This statistic presents the leading fast moving consumer goods (FMCG) brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Spain in 2018. That year, Coca-Cola was the leading brand for FMCG in Spain, with approximately 134 million consumer reach points. El Pozo and Campofrio ranked in second and third place, with 116 million and 100 million consumer reach points, respectively.
Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (June 16, 2020). Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019 (in millions) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. "Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019 (in millions)." Chart. June 16, 2020. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. (2020). Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019 (in millions). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel. "Leading 20 Fast Moving Consumer Goods (Fmcg) Brands Ranked by Consumer Reach Points* in Spain in 2019 (in Millions)." Statista, Statista Inc., 16 Jun 2020, https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/
Kantar Worldpanel, Leading 20 fast moving consumer goods (FMCG) brands ranked by consumer reach points* in Spain in 2019 (in millions) Statista, https://www.statista.com/statistics/444669/leading-fmcg-brands-in-spain/ (last visited May 18, 2022)
