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Leading fast moving consumer goods brands ranked by consumer reach in Extremadura (Spain) in 2014
(in million Consumer Reach Points*)
Leading FMCG brands in Extremadura Spain 2014
This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Extremadura, Spain in 2014. While Coca-Cola ranked first in the national ranking, in this region the brand ranked second with 3.6 million Consumer Reach Points.
Leading fast moving consumer goods brands ranked by consumer reach in Extremadura (Spain) in 2014
(in million Consumer Reach Points*)
Consumer Reach Points in millions
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Source

Release date

July 2015

Region

Spain

Survey time period

October 2013 to October 2014

Number of respondents

12,000**

Method of interview

Online panel

Supplementary notes

* 'Consumer Reach Points' measure a brand's importance in terms of the number of times brands are chosen by shoppers. This estimate is calculated by multiplying three numbers: penetration (how many surveyed households bought the brand), population (number of surveyed households in the country under study), and frequency (how often surveyed households bought the brand).

** 12,000 households nationwide. Number of households per region were not disclosed.

Leading FMCG brands in Extremadura Spain 2014
This statistic shows the leading ten fast moving consumer goods brands ranked by consumer reach in Extremadura, Spain in 2014. While Coca-Cola ranked first in the national ranking, in this region the brand ranked second with 3.6 million Consumer Reach Points.
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