Share of internet users in the United States who have utilized showrooming and webrooming as of September 2014

U.S. showrooming and webrooming usage 2014 This graph illustrates the share of internet users in the United States who have utilized showrooming and webrooming as of September 2014. During the survey period, 73 percent of respondents stated that they had intentionally browsed products online but decided to purchase them in-store.
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Share of respondents
Showrooming (Browse in-store, buy online)68%
Webrooming (Browse online, buy in-store)73%
Share of respondents
Showrooming (Browse in-store, buy online)68%
Webrooming (Browse online, buy in-store)73%
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Description Source More information
This graph illustrates the share of internet users in the United States who have utilized showrooming and webrooming as of September 2014. During the survey period, 73 percent of respondents stated that they had intentionally browsed products online but decided to purchase them in-store.
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Release date
February 2015
Region
United States
Survey time period
August and September 2014
Number of respondents
Showrooming n = 684; Webrooming n = 734
Method of interview
Online survey
Supplementary notes
Question: Have you ever intentionally browsed products at a store but decided to purchase them online?
Have you ever intentionally browsed products online but decided to purchase them in-store?

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