Germany banner ad revenue 2026

In 2021, the amount spend on mobile banner advertising in Germany increased by 350 million U.S. dollars to 1.8 billion dollars. Desktop advertising spending attracted lower spendings, with 1.5 billion. The Statista Digital Market Outlook estimates that by 2026 banner advertising spending on mobile devices will near three billion U.S. dollars.

Digital banner advertising revenue in Germany from 2017 to 2026, by device (in billion U.S. dollars)

Characteristic	Desktop	Mobile
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Release date

May 2022

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Region

Germany

Supplementary notes

Data provided by Statista Market Outlook are estimates
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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