Display ad value on leading platforms South Korea 2022
As of the 2nd quarter of 2022, Korean search engine Naver was the leading media platform in terms of digital display advertisement value. It ran 1,356 PC banner advertisements worth around 66.7 billion South Korean won. Despite being on the lower end in terms of number of display ads run, it was far ahead of its competition, likely due to brand value. Naver is one of South Korea's biggest online players, with services extending to other fields such as webtoons, payment services, and livestreaming.
