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Types of hidden ads on social media South Korea 2021

Published by Statista Research Department, Nov 16, 2022
Between April and December of 2021, around 39 percent of hidden ad violations on social media platforms in South Korea were based on incorrectly placed ad disclosures. Common examples of this included burying the information among multiple tags or writing a long description and placing the information at the end, requiring users to click to view more of the text.

Distribution of types of hidden advertisement violations in social media posts in South Korea from April to December 2021

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Release date

February 2022

Region

South Korea

Survey time period

April to December 2021

Special properties

based on 20,788 hidden ads found on Naver Blog, Instagram, and YouTube

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Statistics on " Digital advertising in South Korea "

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Statistics on Digital advertising in South Korea

Overview

6

Mobile advertising

4

PC advertising

6

Online video advertising

5

Social media advertising

5

Further related statistics

21

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Topics

Digital advertising in South KoreaInternet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaDigital Lifestyles in South Korea
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