Online advertising spending growth in South Korea 2019-2023, by medium

Published by Statista Research Department, Mar 6, 2023
In 2021, spending on mobile advertising grew by 9.4 percent. While spending on mobile advertising has experienced positive growth, spending on internet advertising has been decreasing. This trend is estimated to continue over the next few years, although overall spending on online advertising is forecast to continue its positive growth.

Change in online advertising spending in South Korea from 2019 to 2021 with forecasts for 2022 and 2023, by medium

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Release date

January 2023

Region

South Korea

Survey time period

July to October 2022

Number of respondents

2,200 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

* Forecast.

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Overview

6

Mobile advertising

4

PC advertising

6

Online video advertising

5

Social media advertising

5

Further related statistics

12

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Topics

Digital advertising in South KoreaInternet usage in South KoreaSocial media usage in South KoreaAdvertising industry in South KoreaDigital Lifestyles in South Korea
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