South Korea: digital ad spend growth 2012-2018

The timeline shows the annual growth rate of digital advertising spending in South Korea in 2012 and 2013, as well as a forecast until 2018. In 2012, the spending increased by 9.5 percent compared to 2011.

Change in digital advertising spending in South Korea from 2012 to 2018

Year-on-year change
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Source

Release date

September 2014

Region

South Korea

Survey time period

2011 to 2013

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.
Figure for 2012 comes from an earlier eMarketer publication.

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