In 2023, an estimated 951.5 billion South Korean won were spent on search advertising in the South Korean PC advertising sector. After a short reversal, search advertising has once again overtaken display advertising in terms of spending.
Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement
(in billion South Korean won)
Characteristic
Display advertising
Search advertising
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KOSIS. (August 5, 2024). Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/
KOSIS. "Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won)." Chart. August 5, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/
KOSIS. (2024). Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/
KOSIS. "Spending on Pc Advertising in South Korea from 2014 to 2022 with Forecasts up to 2024, by Type of Advertisement (in Billion South Korean Won)." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/
KOSIS, Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won) Statista, https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/ (last visited September 01, 2024)
Spending on PC advertising in South Korea from 2014 to 2022 with forecasts up to 2024, by type of advertisement (in billion South Korean won) [Graph], KOSIS, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1345832/south-korea-pc-ad-spending-by-ad-type/